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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. The good news is that our behaviors are changeable. There are specific behaviors and habits that senior leaders can follow. They] are the solution.”

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Enablement is Hard. Do It Anyway.

Mike Kunkle

Purposefully orchestrating organizational performance improvement is difficult. It’s organizational behavioral change management, for sure, and requires both smart and hard work. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. See what I did there?

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258
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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

Sales process, sales methodology, and sales competencies are all important and related aspects of sales effectiveness. Because getting these right, having them support each other, and fostering adoption and mastery, improves revenue plan attainment, individual rep quota attainment rates, and win rates.

Sales 217
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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer.

Sales 188
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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 198
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IMPACT Selling®: How to Unleash Revenue Potential with Sales Team Training

Brooks Group

Winning sales teams, even those from different industries, have one thing in common: they use a repeatable sales process. As a result, they’re consistent, they follow best practices, they replicate the habits of their A-players, and they reinforce the process with sales team training. The data backs this up.