Nutshell

APRIL 3, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Scope creep can kill the focus of your audit, muddle the findings you analyze, and either burn you out or confuse you as to why you’re undertaking the project at all. DOWNLOAD Want to generate more leads? (Of

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Planview

AUGUST 7, 2023

This is part two in a series of blogs on decision making in the era of financial constraints. Setting up small experiments, proof-of-concept, and prototypes where possible makes it easier to kill the project or initiative if it’s not yielding the right signals, thereby counteracting the sunk cost fallacy. Read part one ​​ here.

Decision-making 52

Decision-making Supply Chain Manufacturing Insurance 52

Customer Think

DECEMBER 4, 2022

It is based on efficiency and speed of action and shorter duration calls. Unfortunately, many call centers leave customers disgruntled, or frustrated, with half information or half-finished tasks. The problem is the reporting system of the call centers. It is not based on the customer satisfaction or experience. Advertisement.

Suppliers 70

Suppliers Government Profitability Procurement 70

SuperOffice

NOVEMBER 26, 2021

If you run a blog, creating an eBook won’t be a big deal. With a quiz, you kill two birds with one stone – you get prospects’ emails and learn a lot about their needs, interests, and/or behavior from their responses. The most popular downloadable lead magnets are: eBooks. Cheatsheets. Checklists. Case studies.

B2B 128

B2B B2C Decision-making Advertising 128

Customer Think

MARCH 12, 2023

The first group was asked to increase the average speed. Studies have shown that incentives do not improve the innovativeness of creative people. An experiment was conducted on two groups of creative people assigned to create a faster process. The second group was incentivized as individuals: the fastest two would get rewards.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. Sometimes your call-to-action is simply a recently-published blog post. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143