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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives?

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What is Key Account Management? Strategy and Tips

Upland

Account planning and effective account management strategies are about much, much more than your key accounts. These will be integral when building out an account plan that enables sellers to achieve their desired outcomes. This is why so many attempts at effective account planning go wrong.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

Find out their focus (functional/supplier or strategic/partner) Evaluate the relationship type: personal, demanding and difficult, or partner What do they think of your relationship? Here are the ten steps you can use to prove yourself a valuable partner to your clients new procurement Share strategic information. Take the long view.

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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

All the Resources you need to master and apply the course lessons, including the book, templates, topic deep dives, quizzes, and more. It’s much like the thinking in Marshall Goldsmith’s excellent book, What Got You Here Won’t Get You There. Especially if you want to continue to progress.

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