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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Describe what is involved in campaign development and the sequence of events.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Marketing 122
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. Value Realization – This is where the rubber meets the road.

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How Do You Bring Back the “Magic” of Selling With Your Team?

Revenue Storm

Presentations and important meetings were well rehearsed, and attention was given to the “theatrics” of the interaction in the pre-covid environment. The change happens when you stop thinking of the presentation or the discussion as a task/ milestone – and start thinking of the interaction as an event.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions. Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”.

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Strategic Leadership: Post-Pandemic and Beyond

CMOE

Meet frequently with other leaders across the organization to share successes and challenges and brainstorm solutions. How has this event affected your access to resources (people, materials, production, etc.)? Brainstorm solutions for these situations. Take a fresh look at the industry, the business, and the strategy.