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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Technological.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy. What do fee-earners expect from M&BD?

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot Sales

Pedigo is a CPA who writes tax, accounting , and finance content exclusively for CPAs, tax accountants, and financial advisors. if you already know what you want to do and are sure there's a market for your product or service, then starting a business in uncertain times is no different than starting one in certain times,” said Pedigo. “I

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How To Identify External Factors That May Affect Your Strategic Plan

ClearPoint Strategy

Did you ever think you had the perfect business plan and strategy, only to be blindsided by an increase in tariffs or a new environmental regulation? This article will help you discover how to think about and manage external factors that can cripple your strategic plan (or open up new opportunities).

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. They may be project-based to support innovation projects. Or their focus may be on digital and predictive analytics.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Traditional small business loans and venture capital funding offer big money … but often with big strings attached. Small business loans provide an established source of financing that favors more traditional business models. You have to ask: Is the value they bring to the table work 25-75% of my business?