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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Planning resources: Why do you need a business plan? Have a clear campaign plan.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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Creating a Modern Partner Program That Works

Openview

You may want to include appropriate stakeholders throughout the organization (legal, finance, operations, sales) to avoid surprises and unnecessary delays in implementing a partner program. A successful program will proactively provide reporting and other metrics to their partner base as well as internal stakeholders.

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Building Agility into Your Sales Compensation Plan

Sales Management Matters

While the company may desire an annual target (revenue or margin) to align and evaluate strategic plan performance, operational sales targets that align closely to current fiscal business plans need to be flexible and accommodating of change. Marketing, finance, operations, and HR all have a valuable perspective on the process.

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Key Account Management: The Ultimate Guide

Hubspot Sales

A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. They'll use this knowledge to make business cases showing how price changes, customization, and add-ons will add value. Key Account Management Plan Template.

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Buyer Engagement: Delivering the Best Buyer Experience Wins

Showpad

An experience that proves a solution’s business value to multiple buyer stakeholders along the customer journey. Creating value for customers and ensuring that they receive the value they desire and can integrate into their business plan is crucial for long lasting happy customer relationships.