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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen).

Media 130
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Strategy case studies and more matrices

Red Star Kim

Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Being more strategic – Case studies and insights. World in Transition | White & Case LLP (whitecase.com) Strategy model insights We considered a variety of business and marketing strategy models and reports – and I’ve shared a couple of highlights. billion over the five years through 2023, including a 0.5%

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Download Second Nature’s case study to find out how Zoom achieved: 100% participation in their certification program. Zoom realized it was time to try a new, innovative AI-driven approach. Increased number of practice sales conversations performed. Standardized feedback and scoring of practice sessions.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve.

Marketing 130
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Zendesk ROI case study: Lush

Zendesk

Read the full case study by Nucleus Research and learn how to maximize your customer service resources. The post Zendesk ROI case study: Lush appeared first on Zendesk. After implementing Zendesk, Lush improved agent productivity by 17 percent and boosted manager productivity by 30 percent.

Retail 52