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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

As a result, organizations accelerated revenue and retention. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). In other words, make it easier for clients to do business with you. Kurzrock, W. Performance.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

By adopting a customer-centric approach, they position their offerings as not just solutions but as instruments that help the customer save time, resources, and effort and prove their value to their organization. Developing these skills and habits will build a customer-focused, empathetic, confident—and great—sales team.

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Net Promoter Score (NPS)

Flevy

It is based on a single survey question that asks participants to rate their propensity to recommend an organization, product, or service to others. Despite the criticisms of its validity and effectiveness as a predictor of organizational growth, NPS is widely used by organizations to assess customer satisfaction thereby improving services.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

As a key account manager, you lead the relationship between your organization and your most important clients. Your priorities are to keep your clients and find new ways to use your solutions for mutual benefit. Understand your client's business model and define value-added solutions.

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Customer Centric Growth Amid COVID

Revegy

Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The foundational element for a true customer-centric organization is knowing the individuals that make up your key accounts.

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Strategic Account Management

ProlifIQ

A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success. A dedicated strategic account manager, entrusted with this responsibility, plays a critical role in developing and executing the strategic account development plan.