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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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10 Key Points to Master Effective Communication in Account Management

Arpedio

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Check out ARPEDIO’s Account Management solution here. Enhance forecast accuracy.

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Effective Account Management Strategies

Arpedio

It’s the backbone that sustains client relationships, fosters loyalty, and ultimately drives growth. Account management isn’t merely about maintaining existing relationships; it’s a proactive approach to understanding and fulfilling client needs.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The experience of the global pandemic crystallized the importance of focusing equally on financially tied, quantitative metrics as intangible results, especially on relationship equity.

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5 Quick Tips On Building Better, Long-Term Client Relationships

MTD Sales Training

That communicates value. You should make every effort to communicate, and to us that means listening more than telling. MTD Sales Training | Sales Blog | Image courtesy of Dollarphotoclub. The post 5 Quick Tips On Building Better, Long-Term Client Relationships appeared first on MTD Sales Training. Happy Selling!

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

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How to build a winning account management team

Arpedio

How to build a winning account management team Account Management Software ← Back to blog A winning account management team can be your secret weapon to supercharge your company’s growth and customer satisfaction. These teams not only safeguard and nurture vital client relationships but also drive revenue and stability.