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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. The bottom-up approach has the advantage of being well focused on the specific market conditions and client needs. Top-down or Bottom-Up Strategy?

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

And to keep an eye on the changing competitor landscape and evolving market and client needs. Anticipate client needs A core role for M&BD was to learn about the pain points of the target audiences. This again required a step back from day-to-day activities to assess the market and client reaction.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

| Bolt Burdon Kemp SA Law – Integrated employment law services multi-channel campaign SA Law was targeting small and medium sized enterprises (SME) clients in the competitive arena of employment law. The firm has grown client mandates and its contract lawyer base. The campaign was part of an exciting project 7BR announced in 2022.

Media 130
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. 34% Financial health of clients. 13% Lack of client instructions. Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As rainmakers, they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work, and then renew and expand the relationship over time. Buyer changes – Less loyalty They observe there is less client loyalty now. And predict it will continue to decline.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Custom System Design: Engineering tailored filtration systems to meet the unique requirements of each client. The art of identifying, engaging, and persuading potential clients demands a level of assertiveness, resilience, strategic thinking, and new skills that many team members are still working to develop.

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The Complete Guide to Real Estate Cold Calling (+11 Scripts)

Hubspot Sales

Sales representatives reach out to potential clients without knowing if they’re interested in selling or buying property. Some potential clients might be interested in buying property. Here’s how you can tackle this if you want to find new properties to list: “Hi there, this is Alex from Keller Williams.