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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading!

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. He asked himself and ChatGPT the same questions to determine the differences.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Inner Development Goals for a Better Leadership World

MDI Training

Inner Development Goals for a better leadership world Many companies invest in training and programs to prepare their leaders for the challenges of business. But what exactly are IDGs and why should they matter in leadership development? Organizations align their leadership development efforts with organizational goals and strategy.