KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Others simply do not really understand the concept, believing it is just about managing the largest customers.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

PartnerTap

JUNE 8, 2021

“ Digital transformation is not a product or a solution. Digital transformation is really about fostering a culture within your company that adapts to the changing digitized landscape. The Pandemic has only increased the speed at which digitization revolutionizes the way we partner. The Ever-Changing Landscape.

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Which is why key account management is so important. Value creation Score based on their partnership orientation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Nearly two-third of firms (63%) place this among their top three management priorities. The top three management priorities were ranked as follows: Increase operational efficiency.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

SEPTEMBER 26, 2023

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM). I was not sure who Forrester was and why they were researching a category called Application Lifecycle Management (ALM).

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

MDI Training

MARCH 4, 2024

With your background in both digital well – being research and teaching businesses the skills they need to succeed, could you share some insights on how GenAI can be harnessed to boost both organizational productivity and employee well – being simultaneously? In finance, GenAI could improve risk assessment and fraud detection.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. The question is: do your plans reflect the need to be more strategic with multichannel, digital engagements? But the reality is, 2021 is far from that.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. Content tools equip teams with rich options that expand their digital footprint, ultimately scaling their media and sales reach.” Writer is another example.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

In fact, one of our clients managed to increase their strategic digital engagements to healthcare stakeholders by +350% in just one month, even in the midst of the pandemic. Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Leaving the competition in their wake.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. A: “Co-creation is crucial now.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

MDI Training

NOVEMBER 14, 2023

Implementing strategies AI can assist in project and resource management. AI can automate repetitive tasks, facilitate data analysis, and serve as a source of information, while humans bring their unique skills to manage complex situations and foster human relationships. How does AI influence the management task of delegation?

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

PandaDoc

MARCH 9, 2024

While we all know and love this famous communication tool, not many of us know it has the potential to become even more powerful when integrated with productivity and task management tools like Trello and file management platforms like PandaDoc. Pricing: Trello’s paid plans start at $5 per user/month when you pay annually.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Click the button below and download our FREE digital customer engagement roadmap to get you started. So, why wait? Download now.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Click the button below and download our FREE digital customer engagement roadmap to get you started. So, why wait? Download now.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. It can search and filter leads based on our criteria,” shared Marketing Manager Jyoti Sahoo. “It

Co-Creation 85

Co-Creation Artificial Intelligence Sales Onboarding 85

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Digitalization drives sales forward - faster.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

MDI Training

JULY 7, 2022

Leaders who manage their company through their people and develop high-performing teams. Target group : first Head of Sales, then changed to Crossfunctional teams (Finance, Marketing, Sales, Legal, HR, etc) and General Managers. Target group : Head of Sales, General Managers. Both had a lot of “Hand” in common.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. Click the button below and download our FREE digital customer engagement oadmap to get you started. So, why hesitate? Download now.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

SBI

SEPTEMBER 23, 2021

Digital sales technologies, by default, are what enables remote selling. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management.

Management 35

Management Co-Creation Facilitation Meetings 35

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Brooks Group

MAY 17, 2022

Any one of these events would be difficult to manage on its own, but since they’re all happening simultaneously, sales leaders are feeling like they were two years ago: isolated, unsure of what to do and how to direct their teams. Out of these forums, we discovered salespeople didn’t know how to effectively use digital tools.

Supply Chain 88

Supply Chain Co-Creation Facilitation Sales 88

Flevy

MAY 7, 2024

Effective supplier relationships are foundational to managing costs and enhancing product quality, which in turn supports competitive pricing and market differentiation. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Strategic Communications

MAY 23, 2023

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. The best channel mix, says Bitton, depends on how much your team can handle.

Media 52

Media Co-Creation Communication e-Learning 52

Nutshell

AUGUST 6, 2020

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. DigitalMarketer has been at the forefront of the digital marketing industry for nearly a decade. Every episode features amazing tips on how to drive digital traffic and build an audience in the 21st century.

Internet 90

Internet Marketing Co-Creation Media 90

MDI Training

MAY 30, 2023

A content example of leadership development geared toward IDGs might be a program to promote mindfulness and stress management. This ultimately leads to an attractive corporate culture, long-term success, and a contribution to the creation of a sustainable world. His core competence is leadership in digital transformation.

Leadership 52

Leadership Digital Transformation Emotional Intelligence Co-Creation 52

Arpedio

MARCH 7, 2022

So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Dominique is on the board of Strategic Account Management Association (SAMA), and leads the SAMA ABM Academy. Angus Robertson is a Partner and Chief Marketing Officer at Chief Outsiders , a Management Consulting firm of CMOs.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. This can start with strategy, says Lee Frederiksen, managing partner of Hinge, a marketing firm for the professional services industry.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Sales reps say management doesn’t understand how time-consuming these tasks are. Enhanced Forecasting New tools can offer predictive forecasting with data-based AI projections for sales managers. Prospect outreach (16%). Research (16%).

Co-Creation 107

Co-Creation CRM Sales Value Proposition 107

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Will sales jobs still exist in fifty years from now?

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Aepiphanni

JANUARY 26, 2021

These figures hold relevance for luxury goods as well.Tiffany & Co. Instead, prospects are looking for a more interpersonal approach that facilitates better value creation, educates them properly, and avoids unnecessary bottlenecks. And if you lack the skills of closing clients digitally, it’s time you acquired these skills.

Co-Creation 40

Co-Creation Luxury Goods Account Management Virtual Selling 40

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52