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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process.

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What customer first really means

Zendesk

It’s easy to talk about being a customer-first organization. It’s comforting to think that everyone in the organization puts the customer first. But defining and executing a customer-first strategy is not as organic as it might seem. When executed well, customer-first strategies also deliver better results for the organization.

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The AI Framework for Business Transformation

OnStrategyHQ

Embracing AI within your business strategically can transform your organization, helping you multiply your mission and achieve what was impossible without adding additional human labor. A thoughtful, strategic approach to integrating AI into your organization is essential; otherwise, you’re throwing valuable time and investment away.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.

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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? As a result, it’s critical to get support from the most upper levels of your organization,” Feinberg says. How do you prioritize?

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Successful Strategic Account Management

Arpedio

Strategic account management (or SAM) is a business process and set of best practices designed to help organizations better manage their relationships with their most important and/or highest-value customers. It involves developing customized strategies to engage customers and meet their needs. It could very well look like this: 1.