DemandFarm

MAY 25, 2023

He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity. For those of you who haven’t guessed, the right answer is digital transformation. One of the critical elements for successful digital transformation is creating a digital mindset within the organization.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. Going Digital. or landing page?the Doing What Works.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Leverage Social Media. Modern knowledge workers communicate constantly. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. But they do exist. Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Flevy

APRIL 30, 2024

This helps in understanding the day-to-day activities that might influence purchasing decisions. Preferred Channels and Touchpoints : Understanding where personas prefer to engage with the brand (online, in-person, social media, etc.) and what kind of communication resonates with them.

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

Zendesk

FEBRUARY 21, 2024

In today’s virtual world, inside and outside sales teams play crucial roles—making it important for your business to incorporate them into your modern sales strategy. Inside sales is the process of selling remotely over various communication channels, like phone , email , messaging , or social media.

Sales 52

Sales Computers and Electronics Decision-making Software 52

Flevy

JANUARY 13, 2024

For instance, employees may be achieving their KPI targets but not making progress towards strategic objectives, indicating a misalignment. A marketing team monitors a wide array of metrics across various digital platforms, leading to analysis paralysis where decision-making becomes slow and cumbersome.

Retail 52

Retail Healthcare Decision-making Performance Review 52

Nutshell

APRIL 18, 2024

Creating a 360-degree view of your customers offers many benefits, such as: Team-wide access to data: SCV gathers all your customer info into one accessible hub, making teamwork a breeze. This improved understanding allows businesses to tailor their offerings and communications, enhancing customer satisfaction and fostering long-term loyalty.

Government 77

Government CRM Decision-making Customer Experience 77

Strategic Communications

AUGUST 1, 2023

A New View of the Sales Funnel The dark funnel is a concept that has been making the rounds for some time now in sales circles. The digital sales environment has long lulled marketers into a false belief that they can accurately monitor the customer journey online. might be hidden from marketers. might be hidden from marketers.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Crafting Stories, Messaging, and Narratives In the digital age, storytelling has become a powerful tool in the marketer’s toolkit. It’s about being present and engaging across various platforms and touchpoints.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. In the State of Digital Agency Report carried out by Databox and HubSpot, 60% of digital agencies named “finding new clients” as their top pain point. Well, the answer in many cases, nothing.

Digitalization 80

Digitalization Marketing CRM Sales 80

Zendesk

DECEMBER 8, 2021

Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition. 58% of consumers believe CX is a deciding factor when making buying decisions and choosing one brand over another. Sitel Group ). Forrester ).

Artificial Intelligence 98

Artificial Intelligence Digitalization Communication Media 98

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We But then we had to put everything on hold.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Insightly

APRIL 4, 2023

In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty. Customer life cycle management has become increasingly important for businesses to stay competitive and retain customers.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

Zendesk

JANUARY 30, 2024

So, making a good first impression is critical. Start building relationships at the awareness stage and continue sustaining them through the consideration and decision stages until your leads are ready to buy. GTM Partners can look forward to similar in-person and digital events in 2024. Stay present on social media.

Value Proposition 52

Value Proposition Media Digitalization Innovation 52

Insightly

SEPTEMBER 6, 2023

Be it a new lead receiving their initial email or a high-value customer making repeated purchases, this journey encapsulates it all. List Touch points : Identify every potential customer interaction with your brand, from website visits, social media views, customer service interactions, etc.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Be it a new lead receiving their initial email or a high-value customer making repeated purchases, this journey encapsulates it all. List Touch points : Identify every potential customer interaction with your brand, from website visits, social media views, customer service interactions, etc.

CRM 52

CRM Marketing Digitalization Advertising 52

Strategic Communications

DECEMBER 9, 2022

These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Whether that communication is in print, online, or in person. Whether that communication is designed to elicit a direct response (sale) or to help support the brand.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Collaboration makes it possible for messaging to evolve based on real-time feedback. Table of Contents How can Sales and Marketing collaborate? Case studies.

Marketing 105

Marketing Sales Decision-making Prioritization 105

Agile CRM

FEBRUARY 11, 2021

It is no longer about making a sale because long gone are the days when customers obliged to simple product advertisements and sales catalogs. Furthermore, it is about promptly responding to their communication efforts and delighting them in every way possible. Customer relationships are at the heart of every business.

CRM 98

CRM Decision-making Digitalization Profitability 98

MDI Training

SEPTEMBER 29, 2023

Read this interview to join us in broadening your digital horizons and gaining more insight into the complexities of AI transformation. These models helped the bank make informed investment decisions, minimize risks, and optimize its portfolio management. Hello dear Michael, thank you for taking the time for this interview!

Artificial Intelligence 52

Artificial Intelligence Leadership Digital Transformation Digitalization 52

Arpedio

FEBRUARY 27, 2024

Rather than viewing each interaction as a one-off opportunity to make a sale, relationship selling emphasizes the importance of understanding customers’ needs, preferences, and pain points on a deeper level. Additionally, effective communication is essential for relationship selling to thrive.

Prioritization 52

Prioritization Communication Software Software 52

Strategic Communications

AUGUST 2, 2022

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs, and the drivers that might lead them to positive action relative to your product or service is never a good idea. You will never have a 100% go/no go decision based on any level of research.

e-Learning 52

e-Learning Decision-making Publishing Communication 52

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 19, 2024

By harnessing the power of predictive analytics and machine learning, sales professionals gain valuable insights into customer behavior, preferences, and buying signals, enabling them to make informed decisions and tailor their strategies for success. This information can then be used to optimize sales strategies and close more deals.

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

LinkedFusion

OCTOBER 11, 2023

Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. However, there are now incredible opportunities to level the playing field with the introduction of social media websites such as LinkedIn and automation technologies.

Small Business 52

Small Business Advertising Media Marketing 52

Strategic Communications

MARCH 29, 2021

As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. Instead, she is seeing an “exponential increase in the use of video as an effective way to tell personal stories, with excellent engagement numbers—often double digit click-through rates.”

Marketing 52

Marketing Digitalization Media Publishing 52

Hubspot Sales

AUGUST 21, 2023

But even though you're making progress, you still feel like you could be doing better. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. It's finally happened. Propose a solution.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

Zendesk

AUGUST 30, 2022

With this visibility, your agents can both communicate more efficiently with customers as well as identify gaps in documentation that haven’t effectively answered the customer’s questions. Sift (Support) is the leader in Digital Trust and Safety, empowering digital disruptors and Fortune 500 companies to unlock new revenue without risk.

Media 98

Media Digitalization Communication Decision-making 98

Strategic Communications

SEPTEMBER 30, 2022

The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Raising awareness is important, critical in fact, and the primary purpose of most mass media advertising. Awareness must be converted to positive purchase decisions.

Advertising 52

Advertising Digitalization Publishing Communication 52

Zendesk

AUGUST 10, 2021

But what started as an emergency order quickly became the new way of life, giving rise to a truly digital-first marketplace. The pipeline gives account executives a list of pre-screened potential buyers to connect with, in hopes they’ll make a purchase down the road. The global pandemic made staying home and going online a necessity.

Sales 104

Sales Digitalization Media Software 104

Apptivo

SEPTEMBER 13, 2023

Outbound sales tools typically encompass a range of functionalities, including: CRM Let’s look at this in the context of a car dealership, where CRM systems are valuable digital assistants that scrupulously gather customer data and interactions. They frequently feature templates and automation to help with outreach initiatives.

CRM 52

CRM Sales Decision-making Software 52