Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Strategic Communications

OCTOBER 4, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

Media 52

Media e-Learning Communication Advertising 52

Strategic Communications

MAY 9, 2023

The digital environment is quite cluttered these days and becoming more so. ” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. .”

Communication 52

Communication Marketing Advertising B2C 52

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

Management 130

Management Key Account Management Digitalization Communication 130

DemandFarm

MAY 25, 2023

Thank you for meeting with me last week. For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. Based on our discussions, we’ve created a proposal.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Nutshell

DECEMBER 28, 2018

A 1:1 sales meeting provides sales managers and sales reps time for reflection and goal setting, as well as an opportunity for both sides to raise their concerns. As a manager, you shouldn’t look at your weekly individual meetings as simply a time to go over sales numbers. 1) Start by listening. 1) Start by listening.

Meetings 97

Meetings Sales Sales Management Management 97

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Sales Gravy

JANUARY 8, 2024

It's about empathy, understanding their needs, and aligning your solutions to meet those needs effectively. Innovative Prospecting: Leveraging Modern Tools for Maximum Impact In today's digital-first world, Kristin emphasizes the need to think outside the traditional prospecting box.

Innovation 75

Innovation Client Relationships Digitalization Sales 75

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference. a partner”.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Consumers’ interests are becoming more distinct, and companies must optimize their advertising strategies to meet those interests.

Digitalization 52

Digitalization Marketing Advertising Media 52

Zendesk

FEBRUARY 21, 2024

Inside sales is the process of selling remotely over various communication channels, like phone , email , messaging , or social media. This type of selling is sometimes referred to as remote sales, virtual sales, or social selling because of the digital focus. What do inside sales reps do? What is outside sales?

Sales 52

Sales Computers and Electronics Decision-making Software 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Envisio

NOVEMBER 17, 2023

A beautifully created and well maintained dashboard goes way beyond simply being something nice to look at: at their best, public dashboards can help to build trust through transparency and manage expectations by communicating progress. Time to sprinkle that excitement on your social media pages! Dashboards are worth celebrating.

Media 52

Media Stakeholders Digitalization Customer Success 52

Flevy

APRIL 30, 2024

By systematically representing the Customer Journey, businesses can align their operations to better meet customer needs, ultimately driving satisfaction, loyalty, and growth. Preferred Channels and Touchpoints : Understanding where personas prefer to engage with the brand (online, in-person, social media, etc.)

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JULY 1, 2022

She warns of the problems caused by the digital revolution: “The transformative role that virtual communication has played in our life has a dark underbelly: it dulls our essential social instincts. She argues that the more evident it is to yourself, the more easily we can communicate it to others. My life is ideal when I’m _”.

Communication 130

Communication Digitalization Media Meetings 130

Strategic Communications

JULY 21, 2022

.” It depends on the two things that every communication decision depends upon—your target audience and your goals. If you’re an image consultant that works with nurses and your goal with your PR efforts is to generate business for your firm, then Nursing is more likely to help you reach your audience and meet your goals.

Media 52

Media Small Business Publishing Digitalization 52

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. You want to meet like-minded people. It covers everything from defining your personal branding goals, communicating your brand effectively and expand and build meaningful relationships with your network.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. You want to meet like-minded people. It covers everything from defining your personal branding goals, communicating your brand effectively and expand and build meaningful relationships with your network.

Key Account Management 130

Key Account Management Account Management Management Media 130

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. Change the environment Move discussions from online meetings or the office.

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

MARCH 27, 2023

Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Media 124

Media e-Learning Onboarding Marketing 124

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If you respond to HARO , Profnet , or Qwoted queries use the content you submit as the basis for social media or blog posts.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

Zendesk

DECEMBER 8, 2021

Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition. Creating an excellent customer service experience means going beyond meeting the basic requirements. Loyal customers will often refer others to your company through word of mouth or social media.

Artificial Intelligence 98

Artificial Intelligence Digitalization Communication Media 98

Hubspot Sales

MAY 26, 2023

You have to meet them where they are, or put yourself out there to whoever will see and value your services. Attend local real estate events, meet-and-greets, and other events to expand your network. These events provide opportunities to meet prospects and connect with other real estate professionals who may have prospects to offer.

Marketing 84

Marketing Advertising Media Software 84

Flevy

JANUARY 13, 2024

A marketing team monitors a wide array of metrics across various digital platforms, leading to analysis paralysis where decision-making becomes slow and cumbersome. Pitfall 5: Lack of Employee Engagement and Buy-In This pitfall arises when KPIs are imposed top-down without involving the employees who are expected to meet them.

Retail 52

Retail Healthcare Decision-making Performance Review 52

Strategic Communications

DECEMBER 9, 2022

These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Whether that communication is in print, online, or in person. Whether that communication is designed to elicit a direct response (sale) or to help support the brand.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Zendesk

AUGUST 10, 2021

But what started as an emergency order quickly became the new way of life, giving rise to a truly digital-first marketplace. Build prospecting into your calendar just like you would schedule a client meeting. Start each prospecting “meeting” with a goal you’d like to achieve by the end of the session. Dig into your connections.

Sales 104

Sales Digitalization Media Software 104

Zendesk

DECEMBER 21, 2021

When they can research the products and the pricing with a simple Google on their phones, they expect you to meet them at their level. A huge part of the customer experience now takes place on social media and in more casual communication channels (i.e. Embrace technology and digital sales.

Suppliers 98

Suppliers Sales CRM Media 98

Strategic Communications

DECEMBER 22, 2022

It’s understandable because we read a lot about market share in the media. What matters more than market share is generating the appropriate level of business to meet your goals. A simple example will illustrate: Suppose I open a small restaurant in my local community of 20,000. Direct Mail in the Digital Age.

Marketing 52

Marketing Publishing Digitalization Communication 52

Zendesk

APRIL 18, 2022

These will break down broadly into digital or online sources and more traditional ones. Online lead sources, which we’ll cover in more detail below, include: Social media. We live in an increasingly digital world, so it’s no surprise that the internet is a crucial point of origin for sales leads. Social media.

Media 98

Media CRM B2C Energy and Utilities 98

Hubspot Sales

NOVEMBER 28, 2023

Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution. Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads.

Marketing 105

Marketing Sales Decision-making Prioritization 105