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How NOT to Use Tools Like HERO and Qwoted to Gain Media Coverage

Strategic Communications

I use HERO, Qwoted , and Help a B2B Writer myself—both when writing blog posts and articles and looking for sources, and when exploring media opportunities for myself and clients. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media.

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Using AI to Understand Customer Sentiment: Sentiment Analysis in Social Media

Customer Think

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

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Mastering Hashtags: Unleashing the Power of Social Media Engagement

Strategic Communications

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

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11 digital marketing communication tips to increase conversions

Nutshell

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. When presenting copy in an email campaign, blog post, or a landing page, it’s important to build a strong narrative rather than just a sales pitch. Kayla Centeno, Markitors.

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The Role of Social Media in Your Marketing Efforts

Strategic Communications

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. The short answer is no. There are different pathways used by B2B and B2C companies.

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