Remove Blog Remove Brainstorming Remove Communication Remove Media
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

article thumbnail

Opportunities for Building Generative AI Into Work Processes

Strategic Communications

“When used ethically and with purpose, ChatGPT can help with a number of work processes,” says Carla Bevins, assistant teaching professor of business communication at Carnegie Mellon University’s Tepper School of Business. These examples are really just the tip of the iceberg. AI can also take those ideas a step further.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. Read industry blogs. Brainstorm new products or services. Refine systems and processes.

article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference. a partner”.

CRM 130
article thumbnail

How to plan content for B2B brands in 4 easy steps

Nutshell

Go out and ‘be’ the client: Sometimes you can literally get out of the office when you’re brainstorming your persona. Try to understand where your competitors fit within the market, and what works for them versus what doesn’t work, so that you can form a better strategy to communicate with your prospects. Case studies.

B2B 99
article thumbnail

28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

It resonated as social media was subsequently filled with the “Pomodoro Technique”. We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

article thumbnail

How To Build A Marketing Strategy

CoSell

This can be through communication pathways such as blog posts, public relations, social media, ads, or industry media. Step One: Brainstorm Look at all the possible ways to attract customers. This is the arena for clarifying the value. Third, scale the business so it grows.