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Assertive communication: The importance of voice

Red Star Kim

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? And Why Should You Care?

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. As one executive explained, “Buy and sell widgets virtually?

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

So deploy “ Temperature taking ” activities – when communicating in person, on the phone or through emails – to pick up on early warnings of client service or relationship issues. Pick up on the tone of communications. Review the solutions list and brainstorm concrete solutions. For example: Passive.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. The firm has grown client mandates and its contract lawyer base.

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The top 10 skills every digital marketer should have

Nutshell

Skip ahead: Blogging. Communication. After all, blogging is one of the most important lead generation tactics used by modern marketers. Digital marketers skilled in blogging will need to have an understanding of the ins and outs of editing , grammar , SEO , keyword research , article structure , and more. Email marketing.