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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). Substantial media coverage was obtained in just one month. After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference. a partner”.

CRM 130
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Opportunities for Building Generative AI Into Work Processes

Strategic Communications

“When used ethically and with purpose, ChatGPT can help with a number of work processes,” says Carla Bevins, assistant teaching professor of business communication at Carnegie Mellon University’s Tepper School of Business. The post Opportunities for Building Generative AI Into Work Processes appeared first on Strategic Communications.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

It resonated as social media was subsequently filled with the “Pomodoro Technique”. We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

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Building a Virtual Training Program That Actually Works

Hubspot Sales

Before signing on to a virtual training, communicate with participants about any expectations. Brainstorm the structure of your session. Think through the subject and write down ideas on the best way to communicate that type of information. Open-ended questions will be your best bet here. Should their cameras be on or off?