Remove company relationship-based-growth
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. Organizational structures with functions or departments vary widely based on industry, company size, and maturity level.

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. It’s about relationships. This targeted approach makes successful sales and better relationships more likely.

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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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What is a Land and Expand Sales Strategy?

Upland

Landing new business is essential for growth. This means looking beyond the transaction and seeing the opportunity in front of you as a long-term partnership and opportunity for continued growth. When approached correctly, your existing customer base can be your next growth engine.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key accounts are significant to an organisation's sustainable, long-term growth and require a substantial investment of both time and resources. Invested in the relationship and view you as a strategic supplier.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

To identify key accounts with true growth potential, you must dig deeper. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. When they say "jump", you say "how high?" Click to Tweet.

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Defining a Sales Account Plan Strategy

Arpedio

A sales account plan strategy is a vital tool for achieving sales growth and building strong client relationships. By implementing a well-defined account plan strategy, companies can ensure they are effectively targeting their key accounts and maximizing their sales potential.