Upland

APRIL 6, 2021

For the most part, these are all consumer-based examples. But while all consumers are not our customers, all of our customers are consumers. History tells us that consumer behavior is always a predictor of B2B behavior. Personalization demands are extreme – with few exceptions.

Suppliers 195

Suppliers Value Proposition B2B Profitability 195

Customer Think

APRIL 18, 2023

As consumer spending slows and consumer confidence shrinks in the U.S., A February 2023 PwC survey found that 96% of consumers plan to “adopt cost-saving behaviors over […] A February 2023 PwC survey found that 96% of consumers plan to “adopt cost-saving behaviors over […]

eCommerce 109

eCommerce Sales Digitalization Marketing 109

Customer Think

AUGUST 3, 2023

To help executives and marketers better understand evolving consumer preferences, behaviors and expectations and more quickly create greater customer value and mutual benefit, our team at Airship recently released a new global report, “The Mobile Consumer 2023.” ” In partnership […]

Acquisition 98

Acquisition Customer Value Marketing 98

Holden Advisors

AUGUST 16, 2021

Basically, the subscription pricing model marked a distinct shift in the way customers consumed and paid for products and services—by what they knew they would use, how much , and for how long —rather than by a flat price for an entire product. Over the years, subscription pricing has become the norm.

B2B 370

B2B Software Software Meetings 370

Help Scout

AUGUST 22, 2023

Learn about 10 pricing strategies based on the science of consumer behavior for inspiration and insight on how to effectively set your prices. Read the full article

Sales 94

Sales 94

Customer Think

FEBRUARY 8, 2024

Businesses are eager to provide customers with heightened shopping experiences to meet their distinctive buying behaviors and expectations. In order for retailers to earn consumer loyalty during the new year, they must incorporate several strategies into their […]

Retail 67

Retail Customer Experience Meetings 67

Kainexus

MAY 2, 2024

Today, more than ever, businesses are navigating a landscape characterized by rapid technological advancements, shifting consumer behaviors, and heightened competition. In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive.

Digital Transformation 74

Digital Transformation Digitalization Artificial Intelligence Internet 74

Customer Think

SEPTEMBER 15, 2021

The tone of consumer behavior has shifted in the wake of Covid-19. Not only has it unearthed vulnerabilities in the global supply chain — causing frustration for consumers worldwide — it has changed the way consumers think about the products and services they purchase and book.

Supply Chain 128

Supply Chain Meetings 128

Customer Think

OCTOBER 13, 2023

It’s about humans, behaviors, decisions, and emotions. While writing my book Leading the Starbucks Way, I took a deep dive into a branch of economics referred to as “behavioral economics.” Economics isn’t just about numbers.

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Customer Think

APRIL 2, 2024

For years, retailers have relied on traditional loyalty systems, offering points or discounts based on purchases to incentivize repeat buying behavior. However, with the advent of digital technologies and shifting consumer preferences, these conventional […]

Retail 56

Retail Digitalization Marketing 56

Help Scout

AUGUST 22, 2023

Improve customer loyalty with this list of 16 customer retention strategies that are backed by academic research and case studies on consumer behavior. Read the full article

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Strategic Communications

JANUARY 31, 2024

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Forecasting Future Trends One of the key benefits of AI in predictive analytics is its ability to forecast future trends and customer behavior. It can go much, much farther than that.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

NG Data

DECEMBER 18, 2023

Banks and credit unions can use life event marketing to identify and target consumers who are actively seeking specific financial products. These events can identify consumers and businesses who are not only eligible for, but actively seeking, specific financial products and they can have a huge impact on purchasing behaviors.

Banking 52

Banking Marketing 52

NG Data

MARCH 6, 2024

The Consumer Financial Protection Bureau (CFPB) blames anti-competitive pricing behavior for excessive APR margins, but the root causes of the development suggest a well-functioning and competitive industry expanding access to affordable credit.

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SBI Growth

DECEMBER 19, 2020

Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce. As the supply chain is being disrupted across industries, businesses are reimagining how to go to market, generate demand, and serve customers. On today’s show, Grant.

Supply Chain 143

Supply Chain eCommerce Marketing Meetings 143

Customer Think

SEPTEMBER 10, 2021

Economic development organizations and investment companies can measure consumer confidence without solely relying on survey data. Location intelligence, built on human mobility patterns, can easily provide organizations with insights into consumer behavior. In surveying […].

Organization 82

Organization 82

Customer Think

DECEMBER 18, 2023

As consumer behavior and preferences continue to evolve, adopting an omnichannel approach has […] In today’s digital world, customers expect seamless and integrated experiences when interacting with financial services providers across various channels like websites, mobile apps, branches, contact centers and more.

Financial Services 57

Financial Services Digitalization 57

Strategic Communications

JANUARY 17, 2024

The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz. Adobe: AI for Customer Engagement Adobe turned to conversational AI from Drift to keep consumers engaged and direct them to what they needed when they needed it.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Customer Think

JULY 15, 2021

Retailers thought digital shopping would forever alter consumer behavior, but actually, it’s the implicit capabilities behind e-commerce that are […]. This applies to high-tech inventions as well.

Retail 131

Retail Innovation Digitalization 131

Customer Think

APRIL 7, 2023

Are customer service leaders prepared for how quickly consumer behavior is about to change? ChatGPT has ushered in a new era in terms of how customers will interact with brands, and it will fundamentally overhaul the entire customer experience, especially service and support interactions.

Customer Experience 70

Customer Experience 70

Hubspot Sales

NOVEMBER 13, 2023

Why does packaging influence buying behavior? What do consumers want? Ecommerce packaging protects your product in transit, showcases your brand, and ensures that your product arrives to the consumer in one piece. Why does packaging influence buying behavior? Image Source What do consumers want?

eCommerce 108

eCommerce Transportation Advertising Decision-making 108

Nutshell

APRIL 21, 2023

While Nutshell isn’t capable of the art of mind-reading, we are well-versed in understanding customer behavior and preferences, and that’s kind of the same thing, right? Keep reading to learn more about customer behavior and preferences and how to identify both with data analysis and your CRM. What is customer behavior?

CRM 62

CRM Decision-making Marketing Media 62

NG Data

DECEMBER 12, 2023

Financial marketers now rely on customer data platforms (CDPs) to collect and aggregate all relevant consumer information from various sources to gain a complete, comprehensive view of their customers' needs and behaviors.

Banking 52

Banking Marketing 52

Customer Think

MARCH 13, 2024

Integrated Market Research Integrated Market Research (IMR) combines quantitative and qualitative methods to gain insights into consumer behavior. This article showcases the depth of insights possible when combining traditional market research techniques with AI-enabled technologies and extensive data sets.

Marketing 40

Marketing 40

Customer Think

DECEMBER 4, 2022

Consumer behavior saw major shifts in 2020 and 2021, and it’s no secret that this year has brought on more changes. While the COVID-19 pandemic fueled much of the initial upheaval, more recently, labor and supply shortages, geopolitical tensions, stock market volatility and inflation have grown to be dominant forces.

Marketing 78

Marketing 78

Customer Think

FEBRUARY 9, 2024

This technology offers a deeper understanding of consumer behaviors and preferences, enabling SMBs to deploy more personalized and effective marketing strategies. The Evolution of Customer […]

Artificial Intelligence 57

Artificial Intelligence Digitalization Marketing 57

Zendesk

APRIL 18, 2023

A customer journey map frames customer behavior as a story, providing a visual overview of the experiences consumers go through when interacting with a company. A customer journey map is a visual representation of the various stages a consumer goes through during their relationship with a business.

Customer Experience 98

Customer Experience Advertising Media Brainstorming 98

Customer Think

NOVEMBER 4, 2023

Most business leaders garner consumer insights by talking to and formally surveying their customers. Less frequently, leaders will seek to understand customers by watching their behavior throughout their journey.

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67

Customer Think

DECEMBER 23, 2021

The consumer goods industry has seen more changes in the past decade than it had in the previous 40 years. The constantly evolving consumer behavior and heightened expectations for an improved customer experience have meant that the overall consumer experience has become increasingly complex and hybrid.

Customer Experience 70

Customer Experience Digitalization Sales 70

Customer Think

NOVEMBER 2, 2023

In the late ’90s, the technology was used to cluster consumer behaviors to predict future ones (e.g. Artificial Intelligence (AI) in marketing has been rapidly evolving throughout the years, picking up pace seemingly every day.

Artificial Intelligence 67

Artificial Intelligence Marketing Digitalization 67

Zendesk

FEBRUARY 7, 2022

Businesses use customer analytics (or consumer analytics) to identify and understand what makes customers tick. Data analysis helps you discover how consumers use your product or service to solve problems; it also reveals the roadblocks they face on the customer journey. Why consumer analytics is important.

Retail 98

Retail Media Software Software 98

Customer Think

NOVEMBER 9, 2023

And to this development, consumer behavior has not been an exception. Introduction Marketing has come a long way ever since its inception. It has evolved tremendously. However, this evolution has not been independent of business growth.

Internet 48

Internet Business Growth Marketing Digitalization 48

Customer Think

NOVEMBER 14, 2022

Millennial and Gen Z consumers are quickly coming into their own regarding buying power, as they now make up the largest consumer segment worldwide.

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57

Nutshell

APRIL 21, 2023

How to analyze market trends Analyzing market trends consists of looking at changes in consumer behavior, technology advancements, and economic shifts. Consumer behavior: When analyzing consumer behavior and preferences, look for trends in demand for certain products or services.

Marketing 62

Marketing CRM Media Decision-making 62

Insightly

JUNE 14, 2023

Marketing disruption is more important than ever due to rapid technological advancements, rising consumer expectations, and fierce competition in most industries. Why disruptive marketing is so important today According to AdLock, consumers experience between 6,000 and 10,000 ads per day. Yes, per DAY.

Marketing 98

Marketing CRM Customer Experience Media 98

Zendesk

OCTOBER 6, 2022

Examples of bad customer behavior are typically what make for breaking news in the world of customer service. These are the kind of stories we’ve seen more frequently throughout the past few years as staffing and supply shortages mount and consumer stress levels run rampant. That’s not okay.

Digitalization 98

Digitalization Customer Experience Organization Management 98

Hubspot Sales

JANUARY 1, 2021

Consumers prefer to buy things from people they like. It starts with sales mirroring -- the process of subtly imitating the behaviors and communication styles of prospective buyers. Human beings are predisposed to mirror behaviors. The solution? Why Mirroring in Sales is Important? The second slip-up is all about subtlety.

Sales 136

Sales Communication Media 136