Red Star Kim

OCTOBER 20, 2023

We explored writing from professional services firms and looked at how to improve our firms’ written content. Develop the right mindset The time pressures on marketing and business development professionals are immense. Some use data, analytics and research to develop deep insight into their target audience.

Media 130

Media Communication Marketing Digitalization 130

Upland

AUGUST 29, 2023

Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. Different Aspects of Buying Intent To effectively cater to the various levels of buying intent, you must tailor your content and engagement strategies accordingly.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Red Star Kim

FEBRUARY 1, 2024

I was surprised to see the development of new services ranked so low. And I suspect that increased use of Gen AI for copy and content will exacerbate the trend. Their personalities and differences may be hidden further behind AI generated content. The list feels a little inward looking.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. Business Development in the Wild West? Environmental, competitor, internal and referral analysis and plans help bring a more co-ordinated and focused approach to business development.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

OCTOBER 13, 2023

About Julie McConnell Julie moved from being a construction lawyer (both in the UK and Australia) to becoming Associate Director Business Development at White & Case. They focus on marketing rather than business development. Preparing M&BD professionals for the future – learning, skills and knowledge transfer.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Customer Think

APRIL 10, 2024

With possible uses as chatbots to serve customers, an illustrator to develop visuals, a content-creation tool for sales and marketing, a facial recognition tool for customer […] Certainly, it’s exciting – filled with possibility and mystery, similar to the early days of the World Wide Web.

Marketing 78

Marketing Sales 78

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. Gaining the attention of busy professionals is challenging at the best of times.

Management 130

Management Emotional Intelligence Onboarding Communication 130

OnStrategyHQ

APRIL 25, 2024

So, responsible development of your AI projects, machine learning, or any other AI projects you have identified and articulated with AI guiding principles matters. This is one part of a four-part series related to developing a responsible AI policy for your organization. This is the new whiteboard series from the virtual strategist.

Artificial Intelligence 52

Artificial Intelligence Government Energy and Utilities Healthcare 52

Red Star Kim

JANUARY 16, 2023

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Develop people’s commerciality. Develop a clear purpose and strategy. Develop people’s skills and capabilities. Develop new services. Skills development for your team.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. Competitor strategies had to be inferred from the wide range of publicly-communicated content.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

OCTOBER 10, 2023

The role of learning and development (L&D) becomes more critical as firms try to ensure that their people are equipped with the latest skills to be agile enough to adapt to the fast-changing work environment. Learning & Development is often a key tool in employee retention.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Strategic Communications

APRIL 25, 2024

Some New York lawyers, for instance, have been sanctioned for their use of ChatGPT —not the actual use of the tool, but their failure to fact check the content generated which included false citations. One use case I thought would be helpful was to have the tool generate SEO-related content—titles, email subject lines, meta copy, etc.—for

e-Learning 52

e-Learning Communication Decision-making Marketing 52

Red Star Kim

AUGUST 14, 2023

Make your content stand out. We talked about how the medium and the message (or the content and channel) must work together. A series of articles or posts might be arranged around content pillars in a content management plan. The second is to enable the reader to scan easily to get the gist of the contents.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

MDI Training

DECEMBER 4, 2023

AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools The integration of artificial intelligence (AI) into the world of work presents new challenges and opportunities for leadership development. How can artificial intelligence AI be used in leadership development and training?

Leadership 104

Leadership Artificial Intelligence Digital Transformation Digitalization 104

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Bring focus.

Management 130

Management Media Key Account Management Communication 130

KAM With Passion

JUNE 23, 2021

This is the third and last post of our series on KAM Training & Competencies Development. In the first post we have explored a few guiding principles to build a solid KAM Training & Competencies Development approach. Develop a KAM Training content with a compelling format. Use a modern pedagogy. Feedback process.

Digitalization 130

Digitalization Acquisition Key Account Management Account Management 130

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. impressions among 370,000 business people.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. Develop and promote your personal brand.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. M&BD teams are often locked into a perpetual cycle of responding to requests from individual fee-earners to “push out” content. Everyone commented on the fast pace of development in marketing channels, tools and approaches.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

The Center for Sales Strategy

SEPTEMBER 28, 2023

By developing engaging content and social media profiles, you position yourself as a manager invested in the success of your team. However, taking a strategic approach to recruiting through inbound marketing techniques can attract qualified, eager candidates, so you spend time interviewing the right people.

Sales 118

Sales Media Sales Management Marketing 118

Mike Kunkle

OCTOBER 8, 2023

This department is crucial for developing and overseeing a company’s product portfolio. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Showpad

MARCH 7, 2024

This requires four key activities: development of enablement content across the sales cycle, managing sales readiness, acting on shared data, and delivering customer value. Differentiated content is the signal in a sea of AI noise. The rise of AI has led to a flood of content that all looks and sounds the same.

Digital Transformation 52

Digital Transformation Marketing Value Proposition Digitalization 52

Sales Gravy

JANUARY 8, 2024

Using podcasts, social media, and content creation, salespeople can reach a wider audience and establish themselves as thought leaders in their field. This section of the podcast offers a goldmine of ideas for digital prospecting, including leveraging LinkedIn for networking and content distribution.

Innovation 75

Innovation Client Relationships Digitalization Sales 75

MDI Training

MARCH 29, 2024

In this interview, Anita, who worked closely with the key individuals on shaping content and concepts , provides us with insights into the success factors and inspiring moments of these special events. Onboarding, content and delivery briefing , and alignment of the trainers who facilitated the breakout sessions.

Digital Transformation 52

Digital Transformation Leadership Onboarding Artificial Intelligence 52

Nutshell

DECEMBER 7, 2023

Table of Contents What are AI productivity tools? It’s a straightforward tool for producing content, performing market research, and writing emails. HuggingChat: HuggingChat is a collaborative AI platform — like ChatGPT — designed by the leading developers at Hugging Face. Copy.ai: Copy.ai

Artificial Intelligence 100

Artificial Intelligence Software Software Meetings 100

Strategic Communications

FEBRUARY 29, 2024

If you’re creating content and you’re not using GenAI in your work, you really should be. 20 GenAI Ideas for Content Creators Automating the creation and upkeep of a content calendar. 20 GenAI Ideas for Content Creators Automating the creation and upkeep of a content calendar. Optimizing SEO.

Marketing 52

Marketing Media Publishing B2B 52

MDI Training

JUNE 26, 2023

“The Future of Learning in London: 3 Highlights of the HR & Learning Technologies 2023″ The Learning Technology 2023 in London was a groundbreaking event that showcased the latest developments in learning and technology. The event attracted a wide range of diverse vendors who wowed the attendees with innovative solutions.

Digital Transformation 96

Digital Transformation Artificial Intelligence e-Learning Leadership 96

Arpedio

MARCH 13, 2024

It’s about creating a roadmap that guides every aspect of bringing a product to market, from development to sales and beyond. Optimized Resource Allocation : Developing and bringing a product to market requires significant resources—time, money, and manpower.

Value Proposition 52

Value Proposition Marketing Media Retail 52

CMOE

FEBRUARY 15, 2023

Lean on these 23 best learning and development blogs to gain insights on elevating L&D at your organization. The Learning Guild Community’s TWIST As the official blog of The Learning Guild, TWIST provides bi-weekly blog posts that share a compilation of L&D content, trends, and insights. construction, hospitality, healthcare).

Leadership 98

Leadership Emotional Intelligence Onboarding Innovation 98

QYMATIX

FEBRUARY 5, 2024

Other Types of AI: Generative artificial intelligence (AI) is a subfield of machine learning that focuses on analyzing data and generating new content. What distinguishes generative AI from other types of AI is its ability to generate content that does not simply classify or categorize existing data.

B2B 52

B2B Artificial Intelligence Manufacturing Innovation 52

Arpedio

DECEMBER 14, 2023

Maximize Your Team with Sales Enablement Tools Explore the ARPEDIO platform ← Back to blog Table of Contents In the ever-evolving world of sales, staying ahead of the curve is key to success. Content Creation: Developing relevant content for your target audience. Content Distribution: Ensuring easy access to content.

Sales 52

Sales Software Software Account Planning 52

Customer Think

APRIL 16, 2023

Content Management Systems (CMS) have become an essential part of digital business operations in recent years. A CMS enables businesses to create, manage, and publish digital content without requiring extensive technical knowledge or web development expertise.

Publishing 64

Publishing Digitalization Meetings Management 64

Agile CRM

DECEMBER 13, 2022

This has led to the development of a wide range of SEO tools, from basic keyword research tools to more sophisticated tools that help businesses analyze and optimize their entire websites. Ninja SEO is a powerful and effective tool developed by 500apps. The evolution of SEO tools has also been influenced by the rise of mobile devices.

Media 97

Media Internet Marketing Management 97

Planview

MARCH 15, 2024

GenAI has become a broad label, described as a type of artificial intelligence (AI) technology that can produce numerous types of content, such as text, video, image, and even music. In essence, AI models can take inputs in various forms and generate new content based on the modality of the model.

Management 64

Management Artificial Intelligence Decision-making Software 64

Customer Think

NOVEMBER 13, 2021

It’s a full-featured tool for bloggers and developers with many options, but it doesn’t let you do everything. Consider the following scenario: Publishing content […]. WordPress is a large and incredibly complicated platform, yet it has limitations.

Publishing 143

Publishing 143

Customer Think

DECEMBER 2, 2021

Website builders who are familiar with CMS tools like WordPress can easily develop professional online pages, but sometimes the effort and talent invested in these projects don’t correlate with their success or ad revenue.

Organization 135

Organization Digitalization Marketing 135