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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Key Account Management In Life Sciences

ProlifIQ

Can team members easily understand the various roles stakeholders have when they look into an account? However, teams are accustomed to gathering information from stakeholders, getting important details and notes, and putting them into slide decks, spreadsheets, sticky notes, or Word docs.

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Grab the CRM Audit Checklist we use with Customers

Insightly

A Customer Relationship Management (CRM) system is a vital tool for managing and analyzing customer interactions and data. In this blog post, we will outline the key steps to perform a comprehensive CRM audit. Performing a CRM audit is a crucial step in ensuring your business is on track. But what is a CRM audit?

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Tips for fast CRM user adoption

Insightly

7 tips to increase CRM adoption rates Why it’s important to have strong CRM adoption If you are struggling with CRM adoption in your organization, you’re not alone. Switching CRMs might sound like a quick fix. Companies switch CRMs for a variety of reasons, not the least of which includes low user adoption.

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How to Build your CRM Strategy (+6 Example CRM Goals)

Insightly

What is a CRM strategy? A customer relationship management (CRM) strategy is the specific, documented way in which your employees work together within your chosen CRM platform to serve customers and potential customers and elevate the overall customer experience. Why do you need a CRM strategy?

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