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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

ACT

From the pandemic and supply chain issues to geopolitical conflicts, several factors have contributed to a feeling of uncertain times and a shaky economic climate. It’s also worth keeping in mind that funding from investors dries up during such periods. This makes it even tougher for small businesses to stay afloat.

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Tailoring Your Sales Message

Revegy

In order to research a company’s goals, check sources like the company’s website, Annual Reports (see letter from the chairman), and Investor Presentations. Don’t make it too complex. Similar to researching a company’s goals, they often reveal initiatives in their Annual Report, company website and investor presentations.

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Why Business Model Innovation Could Be The Key To Getting Better Results

Luminas Strategy

Microsoft CEO Satya Nadella said as much when he told investors, “We’ve seen two years’ worth of digital transformation in two months.” The company moved decisively through global panic: between March and June 2020 alone, it made five acquisitions to expand its cloud computing empire. So, should some supply chains be shorter?

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. That’s what makes personalisation one of the most integral marketing automation trends of 2023. The last few years haven’t been easy for small business owners.

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What are the four sales forecasting methods?

Nutshell

Some sellers shy away from forecasting because 1) it involves math, and 2) inaccurate forecasts make you an easy target for criticism when things go wrong. In order to properly use time series analysis to make predictions for the future, you’ll need to consistently record your sales data.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

And yet data-driven decision making is more important than ever. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. It will help you make decisions about the resources you have and how to allocate them. Click To Tweet.