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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. This makes it far more likely they will listen to you—and that you’ll make the sale.

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Re-framing Procurement Negotiations: From Buying and Selling to Decision Making

5600 Blue

Over ten years ago, after having spent more than 20 years a salesperson, VP sales and sales consultant, we secured our first contract to provide negotiation training for the procurement arm of a major US airline. By Procurement Magazine Let the panic set in….clearly they are making a decision.

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What To Do If Your Company Is Asked To Participate In A Reverse Auction

Holden Advisors

My clients answered no, which made the decision easy. Our value list looked something like this: We were the incumbent, and we had a great relationship with the buying decision maker. Upon hearing our decision, their procurement team communicated our decision to the buying decision maker, which was perfect.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Works side-by-side with sales to sell value and overcome procurement. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. It’s a big job that shouldn’t be shrugged off.

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3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. You're only the local lead - decision makers are in other countries. What makes these sales podcasts the best? What challenges are procurement facing? What's left to sell?

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Don’t Waste Your Time: Five Red Flags to Watch for with Unsolicited RFPs

Holden Advisors

But , if you find yourself dealing with procurement, you might want to save your energy. And, if they accepted the proposal, I would make my quota for the entire year. Excited, I knew I had to make some compelling arguments for them to pay attention. Dealing with procurement is never easy. So, I lowered it.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.