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The Enablement Profession at a Crossroads

Mike Kunkle

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives.

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All the Bases Your Kickoff Meeting Needs to Cover [Template Included]

Hubspot Sales

Everyone on your end is ready to get to work on a new — and hopefully profitable — relationship. This meeting or call is a conversation with the major stakeholders to ensure that everyone is on the same page. Developing top-of-the-funnel ebooks and whitepapers. A/B testing calls-to-action for ebooks.

Meetings 127
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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

Leading sales organizations at companies like JDA Software and more applied a visual approach to their account planning process and immediately uncovered expansion and new pipeline opportunities that were previously hidden. 5) Assess the Health of Your Most Profitable Relationships with Customer Scorecards.

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10 practical strategies to win high-ticket customers

SuperOffice

Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly. Interestingly, the same report shows that only 21% of underperforming organizations are aiming to increase the average sale price for deals. So, what are you doing wrong? And you aren’t alone.

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The Ultimate Guide to Channel Sales

Hubspot Sales

That can include resellers, affiliate partners, distributors, value-added providers, independent retailers -- basically, anyone who doesn’t work directly for your organization. Reduced profits: In exchange for bringing in and/or closing deals, your partners will get a piece of the pie. Examples of Sales Channels.

Sales 101
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Client Value Propositions…the least used, and most critical sales strategy today

Better Ways Sales Strategies

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

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6 Dysfunctions of Account Management …and how SmartKarrot helps address them

SmartKarrot

With the rapid evolution of SaaS platforms, the existing benchmarks of success are being replaced with new ones that better reflect the intrinsic value of functions and businesses in the eyes of stakeholders and investors. Account plans, by extension, need actions to be carried out by stakeholders from all relevant functions.