Holden Advisors

NOVEMBER 3, 2021

Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation. Recently, I was on a call with a prospective client who asked the following question: “What are the primary responsibilities of a pricing division? Is it setting the price or is it controlling discounts?”. Because pricing departments play an important role and many companies are without one—or only have a discount division—I thought it would be a good idea t

Procurement 369

Procurement Finance Construction Government 369

Engage Selling

NOVEMBER 5, 2021

I recently worked with a client on a new program and got the opportunity to interview a few of their sales managers. I wanted to identify what differentiated top performing managers from poor performing managers. There was one aspect, in … Read More » The post Don’t Make This Mistake with Your Sales Data | Sales Strategies first appeared on The Sales Leader.

Sales 143

Sales Sales Management Management Sales Leadership 143

Customer Think

NOVEMBER 12, 2021

I originally wrote today’s post for WixAnswers. It appeared on their blog on June 7, 2021. We know that the customer experience is important to the success of any organization. Customers are king, and they vote with their wallets – and with their fe.

Customer Experience 144

Customer Experience Organization 144

RAIN Group

NOVEMBER 17, 2021

Wouldn’t it be great if there was a silver bullet that would make you more successful in your sales efforts? Or if there was one thing you could do to really boost your sales results? Here’s the bad news: there’s no silver bullet. Sales success takes hard work and commitment, along with skill and savvy. There’s no shortcut to success.

Sales 143

Sales 143

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SBI Growth

NOVEMBER 10, 2021

Both CEOs and staffing firms shared that despite planned headcount additions, they are struggling to fill open roles, with the number of posted sales roles growing by 65% since early 2021. Further complicating sales leaders’ efforts to hit quota, on average, surveyed leaders are operating with 31% of sales capacity that’s either open headcount or in year 1 on the job, indicating partial capacity at best.

Acquisition 127

Acquisition Organization Sales 127

SuperOffice

NOVEMBER 26, 2021

Driving people to your website isn’t the final goal of your marketing activities. It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself.

B2B 128

B2B B2C Decision-making Advertising 128

Engage Selling

NOVEMBER 19, 2021

I want to highlight three important questions that buyers are asking themselves right now. Knowing how to deal with these three questions will help you attract and retain more customers. 1. Should I Engage? The first question that buyers are … Read More » The post Your Buyer Is Asking Themselves These 3 Questions | Sales Strategies first appeared on The Sales Leader.

Sales 142

Sales Client Relationships Sales Leadership Communication 142

Customer Think

NOVEMBER 13, 2021

The term “headless WordPress” has recently become popular. You’ve probably heard about it but aren’t sure what it means. WordPress is a large and incredibly complicated platform, yet it has limitations. It’s a full-featured tool for bloggers and developers with many options, but it doesn’t let you do everything. Consider the following scenario: Publishing content […].

Publishing 143

Publishing 143

Drift

NOVEMBER 11, 2021

Welcome back to another edition of Inside Drift, where we introduce you to members of the team that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Jason Richman, Stacy Chen, Lillian Frost, Josh Moody, Miles Kane, Lorraine Chon-Qui.

B2B 118

B2B Sales 118

SBI Growth

NOVEMBER 17, 2021

CEOs are increasing sales and marketing investment more than any other functional area in 2022, and most GTM leaders are funneling a significant portion of that investment to quota-carrying reps. However, where typical performers are on pace with winning companies when it comes to investment in people-intensive areas such as inside sales, field sellers, and key account reps, high-growth companies are much more likely to invest in areas that boost productivity and help teams work more efficiently

Digitalization 117

Digitalization Marketing Sales 117

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

RAIN Group

NOVEMBER 8, 2021

Some buyers are conditioned to try certain tactics to lower your price. Maybe they've read about negotiation in books or were trained to use pressuring strategies.

Negotiation 123

Negotiation Sales 123

Hubspot Sales

NOVEMBER 28, 2021

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. At this stage, sticky notes are your best friend. As you become more established, your customer base grows. It becomes harder to keep every customer and prospect straight. Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier.

CRM 123

CRM Communication Decision-making Profitability 123

Engage Selling

NOVEMBER 12, 2021

The ability to draw regularly from a deep well of confidence is a top predictor of successful performance. Experts know this and top-ranked salespeople do, too. But confidence isn’t just important at a personal level. It matters as much at … Read More » The post Believe With Trust: Building Organizational Confidence first appeared on The Sales Leader.

Sales 134

Sales Sales Leadership Leadership Management 134

Customer Think

NOVEMBER 29, 2021

One of our podcast listeners, Jeanne-Claude, wrote about a problem he was having for a recent episode. I am writing about it here today because it is likely a problem some of you share. Jeanne-Claude’s problem is that his company offers a complicate.

Customer Experience 138

Customer Experience 138

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

The Center for Sales Strategy

NOVEMBER 16, 2021

As a sales leader, you can count on the fact that there will be constant change. It's all around you — in technology, the economy, your team, and industry conditions. At times, it can seem impossible to prepare for and navigate the sea of changes you face, but successful sales managers adapt and adjust, and even embrace the changes. Whether the change is a small adjustment or a seismic shift, leaders have the ability to reduce uncertainty and smoothly maneuver the tumult of change.

Management 112

Management Sales Sales Management Sales Leadership 112

SBI Growth

NOVEMBER 23, 2021

Most commercial leaders agree that customer experience is important; we found the same: 67% of all companies surveyed are planning a significant CX initiative for 2022. (That number jumps to 85% of high performing companies). Furthermore, most leaders share that they’ve documented a CX strategy and/or aligned on goals with their leadership teams. When it comes to execution, however, high-growth companies are nearly four times more likely than typical performers to have a significant CX initiativ

Customer Experience 116

Customer Experience Leadership Customer Success 116

Flevy

NOVEMBER 22, 2021

Over the years, countless business frameworks on Corporate and Business Strategy have been developed. We can categorize these frameworks into 4 schools of thought. Let’s call them the 4 Schools of Strategy , which are: The Position School. The Execution School. The Adaption School. The Concentration School. We can represent these 4 schools on a 2×2 matrix, depicted below on the slide.

Strategic Thinking 111

Strategic Thinking Decision-making Organization Leadership 111

Hubspot Sales

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. But there's no guarantee that leveraging it will be effective. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out o

Retail 123

Retail eCommerce Profitability Construction 123

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Engage Selling

NOVEMBER 26, 2021

As a sales coach and trainer, I talk a lot about why you must make value-based selling the focus of your work. Your ability to master this skill determines whether you’ll consistently be successful in today’s marketplace—yes, that much is … Read More » The post Intangible Benefits Aren’t first appeared on The Sales Leader.

Sales 121

Sales Communication 121

Customer Think

NOVEMBER 5, 2021

Among the many challenges customer experience (CX) professionals face, often the most difficult is how to engage cross-functional and multi-level support. Beyond support for specific projects, there is a crucial need for ongoing sponsorship of the CX program, even as new areas of focus develop for the organization. Throughout my career I’ve had the good […].

Customer Experience 138

Customer Experience Organization Leadership 138

The Center for Sales Strategy

NOVEMBER 10, 2021

Being a sales manager has always been a difficult job. But we can all agree that over the last couple of years, it’s gotten a lot harder. In this episode of the Sales Leadership Series, Mike Searson, Vice President, Local Revenue at Corus Entertainment discusses sales and executive leadership tips. He also addresses some of the top KPIs he looks at and what sales managers should be focused on in the upcoming years.

Sales Leadership 111

Sales Leadership Leadership Sales Sales Management 111

Sandler Training

NOVEMBER 19, 2021

Today’s sales professionals must be prepared to compete in a world where more communication with buyers takes place in venues where the salesperson cannot communicate face-to-face with the buyer. The post Sales Coaching in a Hybrid World appeared first on Sandler Training.

Sales 107

Sales Communication Leadership Management 107

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Zendesk

NOVEMBER 29, 2021

Here are the newest integrations from Zendesk to help your team provide great experiences. Square by ChargeDesk. Square by ChargeDesk (Support) (Chat) (Sell) lets you instantly view every customer’s billing history next to support tickets, chat conversations, and Zendesk Sell information. It also performs key actions such as refunding orders and cancelling subscriptions.

CXM 105

CXM Small Business B2B Management 105

Hubspot Sales

NOVEMBER 22, 2021

LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message. To help you get there, we've put together a blueprint of a LinkedIn prospecting message that can consistently deliver results and tacked on some other effective Linked

Publishing 120

Publishing Leadership Media Sales 120

Help Scout

NOVEMBER 9, 2021

Use this guide to identify your specific support software needs, understand the types of solutions to look for, evaluate your options, and get leadership buy-in.

Leadership 110

Leadership Software Software 110

Customer Think

NOVEMBER 9, 2021

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].

B2B 137

B2B Marketing Digitalization Leadership 137

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

Sales

The Center for Sales Strategy

NOVEMBER 23, 2021

You're not an Avenger. I know that is disappointing. Trust me, I'm disappointed, too. Who doesn't want to be a superhero? We all want to be the man or woman who swoops in to save the day, but that only gets to happen in a Marvel or DC movie. In the real world, we don't have these types of superheroes. But as much as I would like this blog to be about my favorite Marvel characters, that would not be the best use of your time or mine.

Sales 108

Sales 108

QYMATIX

NOVEMBER 2, 2021

Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that. However, sales leaders are currently under tremendous pressure to grow profitably. Sales acceleration and profitability are difficult to mix.

B2B 103

B2B Sales Profitability Sales Analytics 103

Showpad

NOVEMBER 28, 2021

Technology Leea uses: Showpad, Outreach, and ZoomInfo. Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We had to adapt in a very short period of time to our new normal,” Leea said.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Hubspot Sales

NOVEMBER 29, 2021

Businesses exist to make money. That's not a particularly shocking or controversial statement, but it still bears repeating. Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Here, we'll take a closer look at how to increase profit margin, go over what typical profit margins look like by industry, and see how you can gauge how solid yours is.

Profitability 103

Profitability Food and Beverage Computers and Electronics Energy and Utilities 103

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation