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Inside Drift: Meet Richard Wright, VP of Sales, EMEA

Drift

Welcome back to another edition of Inside Drift, where we introduce you to all of the people that make Drift such a great place to work.

Meetings 118
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New Adobe research: Generative AI is changing what consumers expect from brands

Customer Think

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that consumers expect even better experiences from brands when economic conditions become more challenging. Now, if you think about it, that makes complete sense.

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The Exponential Value Of CSAM Certification With Max Walker

The SAMA Podcast

Any organization aiming to create a world-class SAM organization wants to see great results on growth, profitability, and customer satisfaction. SAMA has shown to deliver on these.

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Elevating demand generation in your business

Zendesk

A resounding success: The EMEA Partner Summit One of the many ways we support our Partners is through Partner Summits, which we host around the globe, from APAC to EMEA to LATAM. This year marked a significant milestone, as we held our first Partner Summit in the EMEA region in over four years. Here’s how.

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Buyers Sound Off: 9 Ways to Influence Their Purchase Decisions

RAIN Group

We surveyed 528 buyers and sellers across the Americas, EMEA, and APAC. As the world transitioned to virtual selling in 2020, we wanted to know how this was impacting buyers and sellers alike. We asked buyers what influences their decisions the most when buying virtually.

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Data-driven Pricing Can Increase Your Profit

Holden Advisors

It was my responsibility to set the channel price in the Americas, EMEA, and APAC. Fifteen years ago, I was in charge of worldwide pricing for a data storage company that mainly sold hard drives. Before I was assigned the role, the only piece of pricing data collected was the competitive price.

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Introducing: Women of Showpad

Showpad

Women of Showpad is led by Roxy Cordt, the group’s Global Chair, assisted by North American Regional Lead, Kathryne Cole and EMEA Regional Lead, Katrien Blaton. Above all else, we strive for authenticity in the workplace and believe in being genuine, good-natured ass-kickers. This basis was exactly why Women of Showpad was founded.