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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Evaluation: The lead searches for the best way to solve their problem. What Is a Marketing Flywheel? Shift Your Resources.

Marketing 119
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6-Step AI Transformation Workshop 

OnStrategyHQ

Pro Tip : Our job as strategists is to facilitate the conversations and help organizations leverage this technology to shift to more strategic work. As more organizations realize the importance of AI adoption, having a well-defined AI transformation strategy may be the most important thing you can do in 2024.

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27 Examples of Key Performance Indicators

OnStrategyHQ

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In the best-case scenarios, those gains would also exceed the current trend line of performance (what the sales force was likely to do without enablement efforts) and deliver accretive improvements in performance. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258
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AI for Business Transformation I Use AI as Your Mission Multiplier

OnStrategyHQ

Artificial Intelligence (AI) is the hottest topic in 2024, just as in 2023, and will most likely continue to be in 2025 and beyond. We are witnessing the beginning of a shift that will impact the world for years to come. So, what does that mean for your organization? Multiplying your mission means the sky is the limit!

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Building Your AI Governance Blueprint: A Guide to Ethical AI

OnStrategyHQ

Pro Tip: Our job as strategy leaders is to prompt future thinking and conversation. Taking the responses it gives you at face value doesn’t account for the bias in the information used to create it; without critical evaluation, those biases will continue to be perpetuated. AI will revolutionize how we work!

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How to Resize and Retool Your Sales Force

Mike Kunkle

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. Engage your employees. They know what’s going on.

Sales 130