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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). Substantial media coverage was obtained in just one month. Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community).

Media 130
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Mastering Hashtags: Unleashing the Power of Social Media Engagement

Strategic Communications

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130
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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The colours worn by the facilitator may have an impact In webinars you’ll need more slides as people are wired to pay attention to “change” – use pictures or video rather than text Echoic memories are short – only holding about 3-4 seconds worth of information.

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Role of Digital Marketing for Effective Business Growth

Customer Think

Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers. Almost everything is going digital nowadays, including businesses.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. Recruitment of private client lawyers A core challenge facing many of the delegates’ practices was recruitment.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. The media coverage showed referral network that the firm was punching above its weight. There was an advertising campaign in The Times. Like tea and biscuits).

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