Remove Finance Remove Marketing Remove Procurement Remove Profitability
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Think: Revenue – Costs = Profit. Is aware of costs and constraints like the finance team. Collaborates with marketing to develop internal and external value messages. Works side-by-side with sales to sell value and overcome procurement. Pricing Divisions: The Guardians of Revenue and Defenders of Value.

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How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He’s a consultant, a speaker, a trainer for marketing and communications agencies. He specialises in helping agency leaders and their teams negotiate more profitably. Welcome to Episode 53. Why you need to raise your prices and how to do it.

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Value chain analysis how-to: Definition, examples, and guide

Zendesk

At this point in the sales market, there’s no such thing as a truly unique company or product. Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. What is value chain analysis? What is value chain analysis?

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Measuring Sales Performance – By Revenue or Margin?

Sales Management Matters

recession vs. growth markets) and who is holding the reins of the company (e.g. sales vs. finance), the conflict has always been: what is the right financial measure for sales performance – revenue or margin? Delivery of revenue growth without margin will not help the company achieve its forecasted profit objectives.