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Want to Increase Renewals from Customers? Build This.

The Center for Sales Strategy

Getting a renewal from a new customer starts with getting results on the initial campaign , and using a campaign launch brief will set you up to increase your renewals before your clients’ campaigns even kick off. Developing a solution robust enough to get results, yet not so large it scares away the prospect.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

How a capture strategy helps avoid competitive bidding Is your client due for renewal? Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Unhappy clients don't renew. Beware the 'Pyramid of Renewal Doom'.

Suppliers 246
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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Prospects no longer enter at just the top of the funnel.

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The Account Management KPIs You Should Be Tracking

Brooks Group

Put simply, strategic account management is all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue. It’s far more profitable to retain existing customers than to find new ones, so it’s key that your team keep customer satisfaction top of mind.

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A definitive guide to how to calculate sales ACV, the difference between ACV & ARR, plus examples

PandaDoc

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. ACV is different from ARR. The former tracks revenue from individual customers, whereas ARR looks at total revenue. It shows which customers are the most lucrative. We’ve explored some of these below.

Sales 52
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How to boost sales strategy with a deal desk

PandaDoc

Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process. Their cross-functional expertise enables them to create proposals tailored to customers’ needs.

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Understanding Annual Recurring Revenue (ARR)

Arpedio

In the world of subscription-based business models , Annual Recurring Revenue ( ARR ) is a crucial metric that represents the revenue a company can expect to receive from its customers on a yearly basis. One of the key benefits of ARR lies in its relationship with customer retention.