Customer Think

APRIL 18, 2023

There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact.

Meetings 72

Meetings Marketing Digitalization 72

Customer Think

APRIL 20, 2023

Let’s start by stating the obvious: marketing exists to convince a potential user that a product solves a problem they have, whether it be a problem they know exists or not. This goal can oftentimes be lost among other tangential goals of marketing like brand awareness, sharing company updates, etc.

Marketing 69

Marketing Digitalization 69

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Customer Think

JULY 18, 2021

Customers don’t become loyal to your brand because your marketing is excellent. Make no mistake about it; marketing is essential. It drives customer awareness, helps build top of mind, influences our buying behavior, and significantly impacts […]. They become loyal because you take good care of them.

Customer Experience 132

Customer Experience Marketing 132

SBI Growth

NOVEMBER 13, 2023

Marketing has never been straightforward. In the face of formidable market conditions, success in marketing goes beyond the surface charm of brand awareness, PR extravaganzas, or clever campaigns. It's always had an element of "gut check" and art combined with science.

Marketing 62

Marketing 62

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Nutella: AI for Unique Packaging Design Nutella, the popular hazelnut spread brand, used AI to create unique packaging designs. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Integrated marketing communications. Partnership marketing.

Marketing 130

Marketing Digitalization Insurance Communication 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

NG Data

DECEMBER 12, 2023

Banks that allocate more resources to marketing strategies tend to outperform their competitors in several key areas such as loan growth, deposit growth, and revenue generation. This is particularly evident among smaller banks that utilize marketing to boost brand recognition and awareness. appeared first on NGDATA.

Banking 52

Banking Marketing Prioritization 52

Customer Think

MAY 24, 2023

While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023.

Marketing 64

Marketing Media Sales Digitalization 64

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Brand Awareness. Content Marketing. Advertorial. See: lead magnet ).

Marketing 98

Marketing Advertising Media Digitalization 98

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. CRM Customer Journey The CRM customer journey, at its core, is an automated system meticulously designed to track every interaction a customer has with a brand. It also allows for scalability.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. CRM Customer Journey The CRM customer journey, at its core, is an automated system meticulously designed to track every interaction a customer has with a brand. It also allows for scalability.

CRM 52

CRM Marketing Digitalization Advertising 52

Strategic Communications

AUGUST 29, 2023

Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining a strong brand for a product. Because a service is less tangible, more ephemeral—and often involves multiple “touchpoints” that really determine the “brand experience.” What makes a strong brand?

Marketing 52

Marketing Healthcare Retail Manufacturing 52

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Strategic Communications

DECEMBER 5, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. How could you put experiential marketing to work for your organization?

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic!

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. billion by 2030. billion by 2030.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Marketing 111

Marketing Communication Software Software 111

Red Star Kim

JUNE 1, 2023

Branding is one way to differentiate and this was discussed at a session in October 2022 Pitching insights – Qualification, Branding and Following up (kimtasso.com). There is more information on branding theory Book review – Managing Brands (kimtasso.com). Some can be expensive and/or require subscription basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Strategic Communications

DECEMBER 11, 2023

That’s a combination that companies can leverage to reinforce their brands and positively augment and impact their marketing efforts. Following are 4 “Must Haves” for achieving maximum marketing value from your charitable giving efforts. Employees play an important role as brand ambassadors for the companies they work for.

Marketing 52

Marketing Banking Communication B2B 52

Hubspot Sales

SEPTEMBER 30, 2020

A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. This is especially true when it comes to sales and marketing. Synchronized swimming is a beautiful thing to watch.

Marketing 131

Marketing Remote Working Sales Publishing 131

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies.

Marketing 52

Marketing CRM Digitalization Profitability 52

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Apptivo

MAY 18, 2021

Email marketing is one of the most important ways to attract customers and grow your business. Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. Collecting email addresses from everywhere.

Marketing 98

Marketing Media Software Software 98

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Here’s the G2 data, of just the pure-play CRM platform providers…and you can see there are still a lot of brands vying for attention. It’s a pretty crowded screen, and you can just make out Insightly there.

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Here’s the G2 data, of just the pure-play CRM platform providers…and you can see there are still a lot of brands vying for attention. It’s a pretty crowded screen, and you can just make out Insightly there.

Marketing 40

Marketing Value Proposition CRM B2B 40