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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

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Five tips for Getting the most out of a Virtual Conference

Showpad

Traditional in-person conferences are a thing of the past — at least for the time being. On October 1-2, 5,000 sales, marketing and enablement professionals will gather for an interactive, engaging experience that’ll leave them energized and inspired to elevate enablement at their organizations. Make a game plan.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

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Ultimate Guide to Dreamforce 2023 – Altify Edition

Upland

Undoubtedly it will be quite unique from previous conferences. Moscone Center is located in the SOMA (or South of Market Street) neighborhood. We’ll be getting into some of the highlights of the conference soon, but before that, you might like to know what some of the top things to do in the area are. Is SOMA Safe?

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Chaos to Coordination: The Basics of Marketing Orchestration

Sales Outcomes

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. They plan on attending a finance-related conference and conducting 1:1 outreach via LinkedIn.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success?