Red Star Kim

FEBRUARY 8, 2024

I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. All you need is the right sales enablement AI tool. With AI, sellers can save valuable time and resources. AI is a powerful tool, but it’s just that: a tool. Sales still requires a team to apply empathy and creative thinking.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Upland

JULY 3, 2023

In the ever-evolving landscape of sales and customer success, staying ahead of the competition requires the adoption of innovative tools and methodologies. To put it simply, ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations with a chatbot. What is ChatGPT?

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

ACT

OCTOBER 31, 2023

To make your customers feel special and turn them into brand loyalists, you must understand their preferences and tailor your marketing to their needs. But you can’t do that without using automation and personalisation tools. What is marketing personalisation, and why does it matter? Why does it matter?

CRM 52

CRM Marketing Advertising Small Business 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Marketing 52

Marketing B2B Client Relationships Organization 52

ACT

SEPTEMBER 12, 2023

Scaling your small business to the next level and taking over new markets. In this article, we’ll outline six steps to help you enter new markets and expand your small business. Define your business goals When you decide to expand your business, it’s natural to start looking for new markets. But what’s next?

Small Business 52

Small Business Marketing CRM Software 52

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 98

Marketing Sales CRM Sales Management 98

Red Star Kim

JUNE 1, 2023

This may take place on a periodic basis – for example, in support of your marketing planning cycle. Business analysts and PSL Some firms have dedicated business analysis teams who undertake both ongoing analysis of markets, clients and themes as well as special projects to investigate on a one-off basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 95

Marketing Sales CRM Sales Management 95

Hubspot Sales

OCTOBER 24, 2018

Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market? The definition of a niche market is a focused subset of a broader market of consumers or businesses.

Marketing 123

Marketing Profitability Brainstorming Meetings 123

Insightly

MARCH 26, 2023

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. BUSINESS & TECH Does your business need both CRM & marketing automation? And that’s just the tip of the iceberg.

Marketing 52

Marketing CRM Facilitation Software 52

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Red Star Kim

OCTOBER 1, 2023

On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain. Neuroscience research findings help us see in very tangible ways (for example, by using functional MRIs) that our social needs are on par with our need for food and water.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Strategic Communications

APRIL 25, 2024

So I decided to do some further research and experimenting on my own. A Slippery Slope There are some great potential uses for generative AI, or GenAI—tools like ChatGPT, Bard, Jasper, and others. These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment.

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Arpedio

MARCH 26, 2024

It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. Customer Profiling: Conducting research to understand the needs, preferences, pain points, and buying behaviors of target customers. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Hubspot Sales

FEBRUARY 21, 2019

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Let's demystify the difference between sales and marketing, and learn how to align the two. Sales and Marketing. There are a few general differences between marketing and sales.

Marketing 105

Marketing Sales Media Software 105

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Our challenge in CRM is to find the white space, or underserved portion of the market where we can carve out a unique spot, leveraging a combination of messaging and platform capabilities to grow.

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. Our challenge in CRM is to find the white space, or underserved portion of the market where we can carve out a unique spot, leveraging a combination of messaging and platform capabilities to grow.

Marketing 40

Marketing Value Proposition CRM B2B 40

Arpedio

APRIL 29, 2024

A sales account plan strategy is a vital tool for achieving sales growth and building strong client relationships. It involves thorough research and analysis to identify opportunities for growth and establish meaningful connections with customers. Gathering relevant data is the first step in creating a customized account plan.

Account Planning 52

Account Planning Client Relationships Value Proposition Sales 52

Insightly

JUNE 8, 2021

You’ve got the green light to start your marketing plan. Before you draft a marketing plan, do a competitive marketing analysis—a research initiative that will give you insight into how similar products are being marketed and help you to identify the best opportunities for your launch. .

Marketing 59

Marketing Investors Value Proposition Media 59

Arpedio

APRIL 30, 2024

It provides a roadmap for leveraging existing resources effectively and strategically, leading to sustainable business growth. By conducting thorough market research, surveys, and interviews, you can identify the challenges they face and the solutions they are seeking.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

QYMATIX

JANUARY 31, 2023

Navigating the technology jungle: Three B2B sales & marketing must-have tools for a secure future. There is a reason for the term “technology jungle” As a B2B company, it is often difficult to decide which tools for marketing and sales it should include in the software portfolio.

Artificial Intelligence 40

Artificial Intelligence B2B Marketing Sales 40

Brooks Group

FEBRUARY 1, 2024

But actually getting new salespeople performing at their highest potential is easier said than done, with one in three salespeople lacking proficiency in about a dozen skills by the time sales onboarding is complete, according to the research from The Sales Management Association. Take Action: Train your marketing team on your sales process.

Onboarding 77

Onboarding Sales Sales Training Communication 77

Hubspot Sales

NOVEMBER 20, 2023

In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition. With this tool, you can leverage data points from the entire customer journey to comprehensively analyze and score each lead. Enhance prospecting with AI-driven research tools.

Energy and Utilities 80

Energy and Utilities Sales Analytics Customer Experience Decision-making 80

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools. Table of Contents What are AI productivity tools?

Artificial Intelligence 100

Artificial Intelligence Software Software Meetings 100

Insightly

JUNE 8, 2021

You’ve got the green light to start your marketing plan. Before you draft a marketing plan, do a competitive marketing analysis—a research initiative that will give you insight into how similar products are being marketed and help you to identify the best opportunities for your launch. .

Marketing 52

Marketing Investors Value Proposition Media 52

Strategic Communications

APRIL 22, 2021

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. The Value of Primary Research. Primary research can be very expensive though. by Linda Pophal.

Marketing 59

Marketing Banking Decision-making Media 59

Insightly

JUNE 8, 2021

You’ve got the green light to start your marketing plan. Before you draft a marketing plan, do a competitive marketing analysis—a research initiative that will give you insight into how similar products are being marketed and help you to identify the best opportunities for your launch. Identify your competitors.

Marketing 52

Marketing Investors Digitalization Value Proposition 52

Arpedio

FEBRUARY 14, 2024

This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth. By conducting thorough research and analysis , businesses can identify their customers’ pain points, challenges, and goals.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth. By conducting thorough research and analysis , businesses can identify their customers’ pain points, challenges, and goals.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52