Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration
Mike Kunkle
OCTOBER 8, 2023
Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.
Let's personalize your content