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Are You Ready for a Usage-Based Pricing Model?

Holden Advisors

Usage-based pricing, or quantity-based pricing, is the next iteration of the subscription economy, especially for B2B software companies. If you’re considering how your company would fare with usage-based pricing, there’s no time like the present, but here are a few things to think about before you jump in.

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Understand the Value You Offer to Your Customer

Holden Advisors

You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks. By going out and talking to your customers.

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Passing the Price Gauntlet with Strategic Accounts

Holden Advisors

As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer's business and sourcing the best team internally to configure a valuable solution. The goal is a fair exchange for that lower price.

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The 8 Best Customer Service Mobile Apps (Features + Pricing)

Help Scout

Looking for the best customer service mobile apps so your team can answer customer questions on any device? Here are the top mobile apps for customer service. Read the full article

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Strengthen Negotiations with New Products and Services

Holden Advisors

Too often, sales teams rely too heavily on discounts or service giveaways to close deals. This leads to a host of issues including leaving money on the table, teaching customers to negotiate hard for discounts and freebies, and eroding the customer's perception of your value. One solution is by adding new products and services.

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4 Ways to Impact Price Realization

Holden Advisors

Transaction level or sales data analysis is a gold standard that we conduct with almost every customer. In a recent pricing project with a technology hardware manufacturer, we carefully created a baseline product segmentation to better understand a discounting problem. This ensured that analysis was being applied at the correct level.

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Determining Product Value Through a Customer’s Eyes

Holden Advisors

Your customers’ perceived value matters too, especially if you want to build lasting business relationships. But, for customers, perceived value is often derived from the experience they have during the initial purchase and while interacting with the product or service. The Value of Knowing Your Customer.