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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. So targeting is often more important and more challenging.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness is your sales professionals’ ability to achieve their goals and objectives efficiently and successfully. Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well.

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Pros v. Cons of a Sales Career

Brooks Group

A sales career can be exhilarating and rewarding—offering the potential for high earnings, flexible schedules, and the chance to work directly with a diverse range of customers. As you consider whether a sales career is the right fit for you, it’s crucial to understand both the upsides and the downsides.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done.

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13 Best Consultative Sales Questions

Brooks Group

Is your sales team leaving opportunities on the table because of poor questioning? Asking consultative sales questions is a critical skill many sellers overlook in their rush to close. When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

In the absence of value-added components, the sale of virtually any offering depends on the bottom line. Profitability and long-term growth are more of a challenge. This post shows how sales professionals can differentiate themselves and your company by building value in the eyes of your prospects and customers.

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The 9 Sales Negotiation Skills Your Reps Need Now

Brooks Group

Sales negotiation can be a source of dread for many sales professionals. With the right sales negotiation strategy & sales negotiation skills training, even this part of the sales process can remain warm and result in a mutually beneficial outcome for all parties. How does that translate to your business?