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Business Development Tactics for Sales Teams

The Center for Sales Strategy

Business development (BD) is the process of identifying, qualifying, and developing potential new customers. It is a critical part of any sales team's strategy, as it helps to ensure that there is a steady pipeline of leads to nurture and convert into paying customers.

Sales 82
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. The need for clear aims that could be measured at different stages of the engagement and sales cycle were mentioned.

Marketing 130
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Growth Mindset: Why Sales Managers Should Prioritize Business Development

The Center for Sales Strategy

As a sales manager, you are faced with competing priorities and objectives that you would like to emphasize with your team. Successful sales managers are aware that business development is a key ingredient to account and organizational growth and should prioritize it with their account executives.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. It was on budget day so those from accountancy and tax practices had a lot going on.

CRM 130
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130
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Driving Revenue Growth: The Role of Business Development in Sales Departments

The Center for Sales Strategy

LinkedIn defines business development as "the process of identifying and pursuing new opportunities to grow a business." Business development is essential for sales teams, as it helps to generate new leads, build relationships with potential customers, and close more deals.

Sales 82
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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Conversation Intelligence defined and how it impacts your business.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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How to Buy Sales Training That Delivers Results

If we've learned anything over the last two years, it’s that if your sales team is not actively developing skills you are falling behind. 40% of businesses missed their revenue targets last year. You should really discover for yourself the playbook for evaluating sales training organizations.