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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

It should be aligned to the customer lifecycle and buying process, where possible. Here are two examples of customer lifecycles and the corresponding sales processes, for a consultative process with an implemented solution, and a transactional process with a flow of purchase, stock, use or resell, and restock.

Sales 217
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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

Managing customer relationships is one thing, but what about managing the customer lifecycle for each person you work with? Customer lifecycle management is an important strategy all businesses should be practicing because it helps foster long-lasting relationships with customers and inspires brand loyalty.

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Subscription Management: What It Is & Why You Need It

Hubspot Sales

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. The initial response is promising, with customers signing up left and right. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. The seller side can actually align to the larger customer lifecycle with the “sales process” or Opportunity Management aligning with the buying process or purchase pursuit.

B2B 198
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Planview PSA: Building the Future of Connected Services

Planview

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. TSW Conference.

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Customer life cycle in CRM

Insightly

Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships. You’re likely already thinking about how you can improve their experience with your company throughout their customer journey, or customer life cycle with your business.