Remove services critical-account-planning
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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This concept of the other-centric pass-through is often left unspoken, but I feel it’s a critical part of the equation and worth stating explicitly. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework. Benchmark & Measure Obviously, measurement is a critical piece of this work.

Sales 258
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Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. And co-create a plan. Why do you need a business plan? amongst us.

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How to Develop a Sales Enablement Plan That Delivers Results

Mike Kunkle

It’s a cruel twist of fate for senior sales and revenue leaders that as the year barrels toward a close with urgency to maximize the remaining time, that strategic and tactical planning for the next year must happen at the same time. And for sales enablement leaders who are integrated into the sales force they serve, it’s no different.

Sales 130
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Used by many accounting firms.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

B2B buyers today see many products and services as commodities: items that seem equivalent no matter who produces them. This is when a value-based selling approach—the ability to add value to your product or service—is critical. Dedicate Personnel Add value by dedicating account managers to handle customers’ needs personally.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. Do a situation assessment of your sales force, including your current state and desired future state, with gap and impact analyses.

Sales 188