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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

Show your similarity to the reader. Research shows we must capture attention in the first few words. Albert Einstein “If you can’t explain it simply, you don’t understand it well enough” Albert Einstein We explored different writing processes – experimenting with pens and keyboards. Be on the same wavelength.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Other methods include EIL5 (Explain It Like a 5 year old or Feynman technique). Research shows that even B2B buyers are influenced by emotional connection. SEO update for professional services (October 2020) (kimtasso.com) Show don’t tell Telling isn’t selling. Don’t tell your readers how good you are – show them.

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The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham

The SAMA Podcast

We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show. Liz explains what she’s working on, what kind of environment she’s working in, and why strategic account management is the right approach for it.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

You want to inspire the prospect to act by showing them what your solution will be able to do for them. So we work to illuminate those for our sellers so they have a jumping-off point,” explains Billy. Showing up with insights earns us the right to do that.” “The problems we solve are complex,” adds Billy. “So

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How to Create Powerful Executive Level Presentations [+ Template]

Account Manager Tips

Explain where your client is today. Explain your vision. Dan Roam, in his outstanding book Show and Tell , describes the story lines of three different presentations – each delivers some sort of transformation. Shows the audience how and changes their knowledge and ability effortlessly. The hook (2 minutes). The report.

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

They explain what they want and step back to let others tackle the implementation. And showing respect and loyalty. Take time to explain what you are doing and why. Your line manager is a pigeon (not a magpie) Some leaders are visionaries (I call them magpies). This is a really tricky situation to diagnose and to resolve.

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Why Customer Success Matters w. Ronni Gaun

Account Manager Tips

Ronni Gaun, a top 100 CS strategic strategist in 2020 explains why customer success matters and why the revolution is just beginning. It's not just how you explain that to a customer. Technical proficiency is essential too, and you should explain your value without show and tell. Click to Tweet. It's really about why.