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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

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A Simple Sales Negotiation Tactic that Works

Account Manager Tips

The buyer will get help from a different supplier (i.e. Define your value proposition and how will your price reflect it? What's your value proposition (as your client sees it)? Where do you sit in the spectrum of suppliers? Are you a simple supplier or a trusted partner? Client Retention.

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The Secret to Successful Sales Negotiations

Account Manager Tips

You need to know the answers to these and other questions: What’s your value proposition (as your client sees it, now you)? Where do you sit in the spectrum of suppliers? Are you a simple supplier or a trusted partner? Do you need the support of internal stakeholders? Are there related issues?

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. It's not a one-time project.