Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. Drip campaigns can help you achieve your marketing and revenue goals.

Onboarding 115

Onboarding Marketing Decision-making Software 115

Nutshell

MARCH 25, 2024

Table of Contents What is client onboarding? 3 types of client onboarding The 8 steps of an effective client onboarding process What is client onboarding? Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. Find out here.

Client Onboarding 127

Client Onboarding Onboarding Customer Experience CRM 127

Nutshell

APRIL 3, 2024

Then, you must master learning how to conduct an SEO website audit! Table of Contents Why should you conduct SEO website audits? Consider the tools you’ll use 3. In the digital landscape, where websites and content constantly change, things will inevitably break on your site. How to conduct an SEO website audit 1.

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Apptivo

DECEMBER 25, 2022

The growing online market density has, in some way, changed the way customers behave and think. Regardless of how long it takes, one must take steps to stay in touch with a lead to turn them into nurtured leads. Lead nurturing generates revenue in turn! Nurture leads. What are warm leads? Warm leads Vs Cold leads. What are warm leads?

Sales 98

Sales Media Construction Marketing 98

Hubspot Sales

DECEMBER 12, 2023

While it almost sounds counterintuitive, knowing the limitations of AI is the first step in leveraging it correctly. Content is key for building trust. Content is key for building trust. Content is king" is a common adage in marketing, but it's making its way into sales, and for good reason. Let's dive in.

Sales 106

Sales Investors Prioritization Innovation 106

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. But not all leads are made equal.

Management 52

Management Software Software Advertising 52

Mike Kunkle

MAY 11, 2022

Will an approach limited to sales force effectiveness (SFE) maximize that potential? The Elements of Sales Force Effectiveness. Let’s look at and clarify the moving parts of a sales force effectiveness upgrade. These are the support systems and framework for how to enable and transform sales effectiveness. SFE ACUMENS.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Mike Kunkle

JULY 2, 2022

The function names are many: we have sales enablement, revenue enablement, sales effectiveness, commercial excellence, sales or revenue operations (which have other responsibilities but take on tasks that are typically now included under the enablement umbrella), buyer enablement, buying enablement, and more. Pay attention.

Sales 130

Sales Sales Training Leadership Decision-making 130

Hubspot Sales

JUNE 26, 2023

If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts. Table of Contents What is a lead generation specialist?

CRM 96

CRM Communication Account Management Leadership 96

Hubspot Sales

APRIL 25, 2023

Table of Contents How Teams Use AI for Sales Emails Pros and Cons of Using AI for Sales Emails 6 AI Tools for Sales Emails How Teams Use AI for Sales Emails ChatGPT is the fastest-growing consumer app in history, so it's no surprise the buzz around AI has encouraged sales teams to try it out. Rewrite this email based on this.”

Sales 105

Sales Emotional Intelligence CRM Decision-making 105

Hubspot Sales

SEPTEMBER 20, 2023

Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

Artificial Intelligence 113

Artificial Intelligence Sales Prioritization Meetings 113

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Marketing 84

Marketing Publishing Insurance Sales 84

MDI Training

JANUARY 10, 2023

You know it – sometimes you are leading an online meeting and you get the feeling that the participants do not pay enough attention to you. Make sure you have the right group size (never assign less than 3 and more than 5 participants to one team). Also, try to make the content as interesting as possible. Activation tools.

Meetings 98

Meetings Leadership Digital Transformation Facilitation 98

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Marketing 52

Marketing Media Advertising Digitalization 52

PandaDoc

AUGUST 9, 2023

The best LinkedIn users get endorsements, post regular content, and stay active. Optimizing your LinkedIn profile should be a continuous process which involves everything from your URL and images on your profile to effectively displaying your core skills. LinkedIn has become the world’s standard professional network.

Value Proposition 83

Value Proposition e-Learning Government Marketing 83

Nutshell

MARCH 15, 2024

Table of Contents What does lead nurturing mean? The importance of lead nurturing for closing deals Pivotal stages in the lead nurturing process Lead nurturing tips and best practices Tools needed for effective lead nurturing What does lead nurturing mean? But there’s work to be done before passing the lead on to your sales team.

CRM 71

CRM Software Software Communication 71

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Marketing 52

Marketing Advertising Media B2C 52

Hubspot Sales

AUGUST 10, 2020

At a high level, there are core skills that are a must for a career in sales. First and foremost, you must have a clear insight into how sales work. You must know what steps an individual takes to go from lead to customer, and what your role is in supporting that process. Core Competencies in Sales. Communication Skills.

Sales 142

Sales Negotiation Communication Leadership 142

Hubspot Sales

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. Know exactly what you need? If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. That's where business proposals come in.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

Mike Kunkle

JUNE 12, 2022

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. They know what’s going on. Strategy First.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

ACT

JANUARY 11, 2023

Did you know that 61 percent of businesses rank sales lead generation as their number one challenge? It is when you don’t know the right lead-generation strategies. You must carefully evaluate leads and develop a system to qualify the most relevant sales leads for your business. But is it really that hard to generate new leads

Small Business 52

Small Business Advertising Sales CRM 52

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. B2B vs. B2C.

B2B 99

B2B B2C Media Software 99

Showpad

DECEMBER 12, 2023

Think of politics, the financial market, natural disasters, economic challenges, and paradigm shifts. Leading sales enablement initiatives effectively in a turbulent world is not an easy task Staying relevant and ensuring a steady flow of revenue are key challenges for every business these days. business case)?

Sales 52

Sales Onboarding Communication Negotiation 52

Hubspot Sales

JANUARY 21, 2021

Those people are most commonly referred to as sales influencers , and we've compiled a list of five that every sales rep should know about. She maintains active LinkedIn and Twitter presences and publishes a stream of high-quality, longer-form content through the SalesLatitude blog. But where does that come from? Janice Mars.

Sales 133

Sales Publishing Leadership B2B 133

Hubspot Sales

AUGUST 3, 2023

In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Artificial Intelligence 91

Artificial Intelligence Sales CRM Meetings 91

QYMATIX

FEBRUARY 5, 2024

Generative AI vs. Other Types of AI: Generative artificial intelligence (AI) is a subfield of machine learning that focuses on analyzing data and generating new content. Other Types of AI: Generative artificial intelligence (AI) is a subfield of machine learning that focuses on analyzing data and generating new content.

B2B 52

B2B Artificial Intelligence Manufacturing Innovation 52

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

Facilitation 115

Facilitation Decision-making Finance Media 115

PandaDoc

APRIL 24, 2023

Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. At its core, it means training your sales team to sell as effectively as possible. Content Let’s kick off with content. You’ve come to the right place!

Sales 52

Sales e-Learning Onboarding Software 52

Showpad

DECEMBER 21, 2023

As 2023 draws to a close, we find ourselves at the precipice of an exciting year in the world of sales, enablement, and marketing. Finally aligning sales and marketing For years businesses have tried and failed to align sales and marketing teams.

CRM 52

CRM Meetings Marketing Account Management 52

Apptivo

DECEMBER 15, 2022

Why is knowing the difference important? Similar to this, every lead in marketing needs to be qualified, every lead needs to qualify in order to avoid wastage of effort and time. As a business, it is necessary to know the lead classification in order to estimate the efforts needed to convert. Lead qualification. Lead Score.

Advertising 52

Advertising Decision-making Media Marketing 52

Showpad

MAY 7, 2020

Even worse, the content they get from marketing doesn’t match the messaging used in assets from the product team or the information drilled into them during training, so they confuse your buyers and end up creating their own content, wasting several hours per week. Would you like to step into the shoes of your salespeople?

Sales 134

Sales CRM Sales Management Digitalization 134

DemandFarm

AUGUST 11, 2023

Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns. Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Brooks Group

JULY 14, 2023

In a rapidly changing world, the success of your business may depend on one key factor: how effective the company’s sales leaders are. Good sales leaders (vice presidents of sales) are simply more effective. The characteristics of effective sales executives are different now than they were just a few years ago.

Sales Training 52

Sales Training Virtual Selling Sales Decision-making 52