Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Back to blog. Digital consumer experiences will continue to dominate. December 14, 2021.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Change management book – Switch (Chip & Dan Heath) (kimtasso.com) September 2015. This version is from 2019.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

FEBRUARY 15, 2024

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

JULY 11, 2022

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. PPS I’m putting together a separate blog on the question – which keeps arising – of future trends in professional services marketing and business development.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

QYMATIX

NOVEMBER 1, 2022

As in the above definition of hyper-automation, you need digital tools. We also wrote a detailed and extensive blog article about this point. It just means that much of the buying journey is happening digitally: Information searches, product and vendor comparisons, and review research all take place digitally for the most part.

Artificial Intelligence 40

Artificial Intelligence Sales Management Management B2B 40

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. The Digital Age Buyer’s Journey. It works for you if you can control it.

B2B 79

B2B Digitalization Internet Decision-making 79

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. Today…he is still doing it!

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

SEPTEMBER 26, 2023

Millennials (Generation Y) were born between 1981 and 1996 (aged 27 to 42 in 2023) Where Millennials end and Generation Z begins | Pew Research Center key points include: Generation Z were born after 1997 (aged 26 in 2023) They were born into the “Always on” internet environment (IPhones were launched 2007) Social media, constant connectivity and on-demand (..)

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

AUGUST 1, 2023

Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Measurement An ideal outcome is to produce a detailed ROI. But numerous things get in the way. So deploy other measures and report on them regularly.

Decision-making 130

Decision-making Marketing Business Planning Management 130

SBI

JULY 14, 2021

Without Chorus, sales conversations are a major blind spot for sales leaders, especially given the increasingly digital go-to-market trends. Read Henry Schuck’s blog post to learn more about the Chorus acquisition. These insights and actions are essential to driving repeatable success across our entire revenue organization.”

Acquisition 34

Acquisition Artificial Intelligence Software Software 34

Red Star Kim

DECEMBER 2, 2022

Digital skills. I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015. Understanding of ESG and D&I. Gamification. See also: .

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. There have been many requests recently for inhouse training on telephone skills to support client service and selling both for fee-earners and support staff.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM).

Marketing 52

Marketing Suppliers Investors Account Planning 52

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

SBI

AUGUST 22, 2019

Founded in 2015, Chorus.ai’s Conversation Intelligence Platform identifies and helps teams replicate the performance of top-performing reps by analyzing their sales meetings. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Blog Article.

Account Planning 22

Account Planning Acquisition Meetings Sales Management 22

SBI

FEBRUARY 26, 2019

Founded in 2015, Chorus.ai’s Conversation Intelligence Platform identifies and helps teams replicate the performance of top-performing reps by analyzing their sales meetings. Resources All Blog Article Industry News Interview Video Video Reviews. Blog Article. About Chorus.ai. Media Contact. There is a section that states.

Account Planning 20

Account Planning Sales Innovation Organization 20

Red Star Kim

DECEMBER 9, 2022

Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. This enabled deep city insights, peer comparisons, learnings and identification of areas for city improvement.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Red Star Kim

OCTOBER 10, 2023

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

SmartKarrot

DECEMBER 16, 2021

Over 80% of business leaders agree that CX offers a competitive edge — this remains unchanged across 2015 to 2020. In 2020, as our digital activity footprint grows, companies can gain from positive organic PR on social media. But surprisingly, most businesses have had a (very) late-start to actioning CX strategies. Yet, only 26.2%

Customer Experience 11

Customer Experience Prioritization Stakeholders Customer Success 11

ReviewTrackers

JANUARY 1, 2018

In 2015, Facebook quietly launched Professional Services , a search feature that allows users to find and discover the highest-rated businesses in a given geographical area. In case you haven’t enabled reviews on your Page, read our recent blog post for a step-by-step guide on how you can do just that. Does Facebook even have reviews?

Healthcare 43

Healthcare Advertising Decision-making Customer Experience 43

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Increased competition and limited differentiation.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

MAY 9, 2023

Williams: Books, Biography, Blogs, Audiobooks, Kindle ). There’s no information about the author in the book but it seems he overcame shyness and social anxiety to become a bestselling author, specializing in topics such as confidence, emotional intelligence and communication (I can’t track down his credentials Amazon.co.uk: James W.

Emotional Intelligence 130

Emotional Intelligence e-Learning Communication Finance 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Hubspot Sales

APRIL 18, 2019

From just 8,000 users at launch in 2013, Slack hit one million daily active users in late 2015. They know in today's customer-driven world, when communication methods change and the information is available to all, a single negative blog post or tweet can send all marketing efforts to the bottom. That's a pretty stellar growth metric.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Once you've decided on a keyword or two, insert them into your LinkedIn profile, Twitter bio, blog, resume, website, and any other online or social media spaces you're involved in.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Red Star Kim

SEPTEMBER 5, 2023

And guidance on making best use of digital training technologies. And an exploration of spaced repetition and spaced learning. Stories aid stickiness. There’s also material on the link between sleep and learning. Training effectiveness It’s always a challenge to measure the return on investment (ROI) in training.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147