Remove 2015 Remove Communication Remove Decision-making Remove Digitalization
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

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Learning & Development Update: Lean Learning and learning trends

Red Star Kim

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

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Persuasive writing checklist

Red Star Kim

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Develop empathy. Conduct an interview?

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important. What are soft skills?

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site.