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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Digital integration. For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com).

Marketing 130
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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. Some introductory books on selling processes and skills: Book Review: Smarter selling – Next generation sales strategies (kimtasso.com). Hope is not a strategy – the 6 keys to winning the complex sale (kimtasso.com).

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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? December 14, 2021. December 14, 2021. Back to blog. Making the customer’s buying journey less complex.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Around two thirds felt they had low or very low skills or abilities in sales and selling which isn’t a surprise – but it would be interesting to know how firms provide the relevant knowledge, skills and behaviours as they progress in their careers.

Marketing 130
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Why using artificial intelligence in B2B sales is inexorable.

QYMATIX

Would there be a B2B digital transformation without predictive analytics software? Do these examples infer that innovation would happen regardless of the innovators? Does it mean innovation itself is unavoidable? What does this last thesis suggest for the B2B digital transformation? Innovation is inexorable.