Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Pinnacle View

AUGUST 22, 2017

In 2016, there were about 550,000 startups founded in the United States. Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. You name it! Avoid inconsistency.

Digitalization 52

Digitalization Advertising Marketing Media 52

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 31, 2023

Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Project vs campaign management (kimtasso.com) October 2016. This version is from 2019. Project Management in Marketing – Kim Tasso May 2013.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s good to see another female author of a sales book.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Red Star Kim

MAY 16, 2023

Yet most people – particularly in these digital visual times – focus on body language or non-verbal communication from posture, expressions and gestures. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Increased competition and limited differentiation.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

MARCH 4, 2024

This book is helpful in navigating a host of differences: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) Sadly, there are still occasions where there is gender bias What do you do when a male colleague doesn’t like women? And it’s easy to miscommunicate in digital communications.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

SEPTEMBER 26, 2023

remember the change process (kimtasso.com) January 2016 The post Nurture a change management movement – From “Let it go” to “Let it grow” appeared first on Kim Tasso.

Management 113

Management Co-Creation Communication Leadership 113

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The following blog post outlines how this approach works. Our clients in the construction business tell me that the industry enjoys flush times, once again.

Construction 40

Construction Digitalization Meetings Suppliers 40

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The following blog post outlines how this approach works. Our clients in the construction business tell me that the industry enjoys flush times, once again.

Construction 40

Construction Digitalization Meetings Suppliers 40

LinkedFusion

SEPTEMBER 14, 2022

Therefore, an effective and outstanding blog post on it can yield great results. However, in 2016, Microsoft acquired the company. Since Microsoft’s acquisition of the platform, they added many key features, one of which is blogging for the user. What Defines An Effective Blog Article? Around 48.5%

Media 52

Media Acquisition Digitalization Marketing 52

Red Star Kim

SEPTEMBER 6, 2022

There’ an interesting section on generations in the work place – looking at particular at Generation Y and Z and their channel preferences (there’s further great insight into this here: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). developing a private client practice (kimtasso.com) June 2016.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Hubspot Sales

FEBRUARY 13, 2018

Write blogs. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. Post a blog article on LinkedIn with an offer for a 15-minute consultation. I speak on behalf of HubSpot 50 times a year, and often when I mention “blogging” to my audience, people’s eyes glaze over.

Marketing 111

Marketing Media B2C Digitalization 111

Red Star Kim

MAY 22, 2023

magazine identified Conversational Intelligence as one of our top five business trends in 2016 and Microsoft has said that it is spawning new innovations and influencing their product development for the next decade. Exciting new research in epigenetics is emerging to validate the importance and power of conversations shaping our DNA.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. The Digital Age Buyer’s Journey. It works for you if you can control it.

B2B 79

B2B Digitalization Internet Decision-making 79

MDI Training

APRIL 18, 2023

He reports on his experiences in this blog post. In 2016, UN member states adopted the 2030 Agenda for Sustainable Development. His core competence is leadership in digital transformation. The seminar title sounds a bit complicated. What is Compassionate Systems Leadership all about? LinkedIn What serves you next?

Leadership 52

Leadership Digital Transformation Digitalization Meetings 52

Miller Heiman Group

JULY 29, 2018

Every single one of them had both double-digit percentages of respondents saying that they had already implemented the technology AND double digits saying they plan to implement the technology in the next 12 months. To learn more, read our blog post, “The Missing Link Between Your CRM Investment and Sales Performance.”.

Sales Technology 48

Sales Technology CRM Sales Sales Analytics 48

Miller Heiman Group

JULY 29, 2018

Every single one of them had both double-digit percentages of respondents saying that they had already implemented the technology AND double digits saying they plan to implement the technology in the next 12 months. To learn more, read our blog post, “The Missing Link Between Your CRM Investment and Sales Performance.”.

Sales Technology 50

Sales Technology CRM Sales Sales Analytics 50

PandaDoc

MAY 7, 2020

Fortunately, almost every modern digital signature solution is considered legal as long as it follows the guidelines set down by the Electronic Signatures in Global and National Commerce Act and the UETA. In 2016 , closing on a newly-listed property typically took around 60 days, and that has stayed the same in recent years.

e-Learning 52

e-Learning Negotiation Digitalization Management 52

Red Star Kim

JANUARY 8, 2024

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)

Emotional Intelligence 26

Emotional Intelligence Management Marketing Profitability 26

Red Star Kim

AUGUST 1, 2023

Not least having accurate data on inputs and outputs, attribution, “disconnected” digital marketing and personal selling and highly complex and lengthy sales cycles. Measurement An ideal outcome is to produce a detailed ROI. But numerous things get in the way. So deploy other measures and report on them regularly.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Hubspot Sales

MAY 30, 2023

“Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By You can also ask ChatSpot to generate sales enablement content like emails, blogs, or images.

Co-Creation 106

Co-Creation CRM Sales Value Proposition 106

Hubspot Sales

JANUARY 31, 2018

I speak on behalf of HubSpot 50 times a year, and at every engagement I tell my audience they should take the hour they use for cold calls to do something that’s not even in their job description: blogging. There are two laws that govern modern business relationships: Everyone exists online, and your digital reputation is forever.

Sales 145

Sales Media Meetings Brainstorming 145

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

MDI Training

DECEMBER 10, 2020

Click here for the Korn Ferry Institute 2016 study . October 2020 | Lateral Leadership , Leadership in the digital transformation | 0 Comments Home office accelerates the overall trend from hierarchical to lateral leadership. What is important in our digitalized world to successfully design management development measures?

Leadership 52

Leadership e-Learning Digitalization Digital Transformation 52

PandaDoc

MAY 24, 2023

Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Originally published June 28, 2016, updated May 24, 2023 The post Four personality traits to look for in a sales enablement manager appeared first on Blog.

Management 52

Management Sales Software Software 52