Remove 2016 Remove Communication Remove Digitalization Remove Finance
article thumbnail

28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. Mckinsey On Finance. McKinsey on Finance. 58 (Spring 2016).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
article thumbnail

22 tips on being a persuasive writer in professional services

Red Star Kim

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage).

article thumbnail

Referrer Management Strategies – Rationale and Challenges

Red Star Kim

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Engagement. 100% Aimed at specific organisations/individuals.

article thumbnail

Hiring Freelancers and Contractors: Tips and Best Practices

Strategic Communications

Independent work: Choice, necessity, and the gig economy,” a 2016 study from McKinsey Global Institute , found that “up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.” Time and technology have changed that, though.

article thumbnail

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130