Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

OCTOBER 20, 2023

We are communicators. As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. We scrimp on time and fail to convert words into feelings that drive action. How do we make our words stand out? To grab attention? To shine like a beacon from a morass of mediocrity.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess communication needs, communication channels and ability to deliver key messages. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. Synthesizing and communicating your sell “In any sales scenario, to think is to spot patterns in the information”. It develops your understanding of the psychology of selling to help create a sales mindset.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Mercuri International

MAY 22, 2024

Technological Advancements : Rapid technological developments have introduced numerous improved tools for remote communication and interaction with customers. These interactions enable better understanding through non-verbal cues, which are crucial as studies suggest up to 55% of communication is non-verbal.

Virtual Selling 52

Virtual Selling Sales Artificial Intelligence Emotional Intelligence 52

Red Star Kim

AUGUST 31, 2023

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ).

Marketing 130

Marketing Leadership Government Logistics 130

Strategic Communications

DECEMBER 11, 2023

Corporate giving to charities has seen a significant increase since 2016. Communication and Recognition. Communicating about your charitable giving activities—and the efforts of employees—is important, both internally and externally. In 2021, corporations donated an estimated $21.08 billion to U.S. from the previous year.

Marketing 52

Marketing Banking Communication B2B 52

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Engagement. Capture and tier current referrers.

Management 130

Management Media Key Account Management Communication 130

Strategic Communications

AUGUST 1, 2023

While the digital marketing environment yields some powerful insights into consumer actions, some of these actions, like visits to other websites, research conducted through third-party sites, social media impacts, etc., While much marketing activity does take place online in the digital environment, not all of it does.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

Mercuri International

MARCH 8, 2022

There are countless definitions of value-based selling, but the common thread in them all is that you should aim to communicate the value of your offering to your customers, rather than the specific features it provides. Digitalization has been both an enabler and driver of our ability to measure what creates value. Sales Agenda 2016.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Strategic Communications

NOVEMBER 7, 2023

billion in 2016, influencer marketing is estimated to have grown to have a market size of $16.4 About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. appeared first on Strategic Communications.

Media 52

Media B2B Communication Publishing 52

Strategic Communications

NOVEMBER 29, 2023

Independent work: Choice, necessity, and the gig economy,” a 2016 study from McKinsey Global Institute , found that “up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.” Time and technology have changed that, though.

e-Learning 52

e-Learning Publishing Finance Communication 52

Strategic Communications

JULY 11, 2023

Digital game creators were early adopters of metaverse-related technology and continue to be on the cutting edge as they compete to attract and retain the attention of gamers. This is especially true for virtual and augmented reality, he says, “which can be used to create incredibly realistic and engaging digital environments.”

Internet 40

Internet e-Learning Retail Digitalization 40

Zendesk

NOVEMBER 2, 2022

Customers want to reach you on the same apps they use to communicate with friends and family. In an industry filled with 100-year-old organizations and traditions rooted in paper forms, ink signatures, and notary stamps, PURE Insurance is looking to digital technologies to drive success. Lemonade: using AI to disrupt the industry.

Insurance 52

Insurance Financial Services Customer Experience Digitalization 52

Hubspot Sales

MAY 15, 2020

While mobile wallet payments only accounted for $75 billion in 2016, they are projected to reach $500 billion by 2020. Consumers increasingly expect customized products and, thanks to advances in digital and manufacturing technology, brands can enable them to personalize or customize products they want online.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Nutshell

JULY 10, 2020

Trying to dive into real estate marketing, especially without any background in digital communications, is a remarkably tough thing to do. In 2016, a reported 80% of buyers were looking for homes online. For digital marketers, this is a dream come true. Please don’t. Real estate marketing essentials: A good CRM.

Marketing 126

Marketing Media Advertising CRM 126

PandaDoc

MAY 24, 2023

Try now Highly effective cross-departmental cooperation Bringing a sales enablement manager into the mix translates into much better communications between the technical departments, marketing, and sales. Proposals, quotes, and contracts done quickly Create, send, track, manage sales documents and accelerate deal closures using PandaDoc.

Management 52

Management Sales Software Software 52

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

JANUARY 12, 2021

“Specifically for marketers, business messengers delivering personal, contextual, and real-time communication to website visitors or customers and are a key component to every marketing strategy, from website optimization to [account-based marketing],” Murphy-Reuter says. Facebook introduced its Messenger bot platform in 2016.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Advertising 59

PandaDoc

APRIL 11, 2023

But we’re going to focus on the second part now — your team’s ability to satisfy the needs of your customers in terms of adequate communication. Product experts can’t just detail the product and explain how it works; instead, they must also communicate its features in terms of the needs of a certain customer.

Sales 52

Sales e-Learning Communication Decision-making 52

MDI Training

DECEMBER 10, 2020

Click here for the Korn Ferry Institute 2016 study . The more clearly companies communicate what their reason for existence is and which leadership values dominate, the clearer the profile. What is important in our digitalized world to successfully design management development measures? The 3 levels of Purpose. Read More.

Leadership 52

Leadership e-Learning Digitalization Digital Transformation 52

QYMATIX

APRIL 20, 2021

Idoine, Research Director at Gartner: “The trend of digitalization is driving the demand for analysis in all areas of modern business and administration.”. The real passion here lies in customer communication and interaction. 2016): Was ist Business Intelligence – BI? 2018 said Carlie J. That’s right. Computerwoche.

Artificial Intelligence 52

Artificial Intelligence Software Software Negotiation 52

Hubspot Sales

MAY 30, 2023

Generative AI can help sales teams sell by gathering intelligence and creating outputs that save time and personalize prospect communications. While its Sales Cloud Einstein features date back to 2016, Salesforce recently launched the Einstein GPT tool to add generative capabilities across all their hubs.

Co-Creation 106

Co-Creation CRM Sales Value Proposition 106

PandaDoc

FEBRUARY 28, 2023

Their primary duties include: Analyzing the performance of a legal department Expanding the use of legal technology and automation tools Building and using metrics Improving internal communication The role of legal operations has constantly been changing in recent decades. See also: How to create effective document templates 5.

Government 52

Government Negotiation Software Software 52

Hubspot Sales

SEPTEMBER 19, 2018

of all job seekers started their own business in 2016. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. Brands with a strong identity and mission statement have an easier time producing authentic and meaningful content that effectively communicates their core values.

Small Business 111

Small Business Finance Government Decision-making 111